Key Account Management. Schlüsselkunden kompetent, zuverlässig und kostenoptimiert betreuen
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Key Account Management. Schlüsselkunden kompetent, zuverlässig und kostenoptimiert betreuen

Key Account Management. Schlüsselkunden kompetent, zuverlässig und kostenoptimiert betreuen


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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Jedes Unternehmen ist in starkem Maße von seinen Schlüsselkunden abhängig. Wechselt ein Schlüsselkunde zu einem Konkurrenzanbieter, bricht ein großer Teil des Umsatzes und Gewinns weg. Daher ist es für jedes Unternehmen zwingend notwendig, seine Schlüsselkunden kompetent, zuverlässig sowie kostenoptimiert zu betreuen und versorgen. Es ist unabdingbar, die Vertriebsstruktur auf die Betreuung der Schlüsselkunden auszurichten. Da es jedoch verschiedene Organisationsformen gibt, ist es für das Unternehmen eine strategisch sehr bedeutende Frage, für welche Organisationsform man sich entscheidet, um den Bedürfnissen der Schlüsselkunden am besten gerecht werden zu können. Die Entscheidung für eine falsche und damit nicht optimal praktikable Organisationsform kann für ein Unternehmen existenzielle Probleme hervorrufen. Dies ist gerade bei kleineren Unternehmen der Fall, da sie i. d. R. nur über einen oder wenige Schlüsselkunden verfügen und nicht in der Lage sind, strategisch falsche Entscheidungen kurzfristig zu kompensieren. Um dies zu vermeiden, ist der auszuwählenden Organisationsform des KAM und der damit verbundenen Betreuung der Schlüsselkunden eine große Bedeutung zu widmen.


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Product Details
  • ISBN-13: 9783638654487
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3638654486
  • Publisher Date: 17 Jul 2007
  • Height: 210 mm
  • No of Pages: 36
  • Series Title: German
  • Weight: 109 gr


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Key Account Management. Schlüsselkunden kompetent, zuverlässig und kostenoptimiert betreuen
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