Key Account Management
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Key Account Management

Key Account Management


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About the Book

Se a sua empresa deseja crescimento sustentado, estar mais próxima e comprometida com seus Clientes, diferenciar-se dos concorrentes, aprimorar parcerias, criar relacionamentos duradouros e, acima de tudo, ter sucesso, a Gestão de Key Accounts é a melhor alternativa.
Este livro transforma a teoria em algo prático, desmistifica alguns conceitos de gerenciamento e traz para o dia a dia de negócios uma metodologia simples, com exemplos claros, que podem ser aplicados pelas empresas dos mais variados segmentos de mercado.

Linguagem direta, descontraída e cheia de conteúdo, cativa e prende o leitor. Aponta, ilumina e encurta o caminho para os profissionais, dos iniciantes aos mais experientes, rumo ao sucesso. Transformador!
Marcos H. Yaegashi, Foxconn Brasil.

Categoria:
Negócios, Gestão, Vendas, Marketing, Relacionamento com Clientes, Gestão de Key Accounts.
Público-Alvo:
Gestores, líderes, profissionais de vendas, marketing e Relacionamento com Clientes.
Propósito: Indicado para profissionais e gestores de negócios e empresas para a Gestão de Clientes-Chave (Key Account Management). Apresenta conceitos, orientações, o processo e as ferramentas para a criação e administração de um Programa KAM, com sucesso. Como diferencial, enriquece a teoria com um prático guia passo a passo, com exercícios nas diversas etapas de desenvolvimento do projeto.

Autor
Diretor Executivo da Scoppo Consulting. Executivo com mais de 30 anos de experiência em empresas multinacionais e nacionais, no Brasil, América Latina e Estados Unidos. Formação em Engenharia Química/UNICAMP, Análise de Sistemas/USF, Especialização em Marketing e Negócios/ESPM, certificação internacional como Black Belt, metodologia Lean Six Sigma. Trabalhou em diversas empresas como Alcoa, Ripasa Papel e Celulose, Astra Plásticos, Artecola Química e 3M. É consultor e palestrante nas áreas de Vendas e Marketing, Planejamento Estratégico e Business Intelligence, Gestão de Key Accounts(R) e Inovação.
É coautor do livro "Felicidade Ilimitada, Negócios Sustentáveis", publicado em 2020 e "Empresas na UTI", publicado em 2023.


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Product Details
  • ISBN-13: 9786500569247
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Acelere O Crescimento de Sua Empresa Através de Um Poderoso Programa de Gestão de Key Accounts
  • Width: 152 mm
  • ISBN-10: 6500569245
  • Publisher Date: 15 Dec 2022
  • Height: 229 mm
  • No of Pages: 250
  • Spine Width: 13 mm
  • Weight: 341 gr


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