Key Concepts in Ethnography

"An accessible and entertaining read, useful to anybody interested in the ethnographic method." - Paul Miller, University of Cumbria "A very good introduction to ethnographic research, particularly useful for first time researchers." - Heather Macdonald, Chester University "The perfect introductory guide for students embarking on qualitative research for the first time... This should be of aid to the ethnographic novice in their navigating what is a theoretically complex and changing methodological field." - Patrick Turner, London Metropolitan University An accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography, this book: Explores and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. Examines key topics like sampling, generalising, participant observation and rapport, as well as embracing new fields such as virtual, visual and multi-sighted ethnography and issues such as reflexivity, writing and ethics. Presents each concept comprehensively yet critically, alongside relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.

Table of Contents:
Access Analysis Asking Questions Case Study Chicago School Coding Computer Software Covert Critical Ethnography Ethics Feminist Ethnography Fieldnotes Focus Groups and Group Discussions Generalisation Going ′Native′ Grounded Theory Holism Inductive and Deductive Insider Ethnographies Interpretivism Interviews and Conversations Key Informants and Gatekeepers Malinowski Multi-sited and Mobile Ethnographies Participant Observation Participant Observer Oxymoron Positivism Postmodern Ethnographies Rapport Realism Reflexivity Sampling Team Ethnography Time Virtual Ethnography Visual Ethnography Writing Where to find other ethnographic concepts