Kommunikation Im Change by Gerhild Deutinger- Bookswagon UAE
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Kommunikation Im Change

Kommunikation Im Change


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About the Book

Vorwort.- Einleitung.- Teil I Theoretische Grundlagen und praktisches Rüstzeug für die Change-Kommunikation.- 1 Was ist Change-Kommunikation und was machen Change-KommunikatorInnen?.- 2 Die Medien und Methoden der Veränderungskommunikation.- 3 Emotionen im Change und ihre kommunikative Bewältigung.- 4 Die Stakeholder des Wandels.- 5 Kommunikationsverläufe im Change.- 6 Elemente der Change-Kommunikation.- 7 Evaluierung der Change-Kommunikation.- Teil II Change-Kommunikation im Interview.- 8 Ein Best of aller Change-Kommunikations-Interviews aus der Erstauflage.- 9 Kündigungen, Personalabbau und "Freisetzungen" - wie Change-Kommunikation in Zeiten harter Einschnitte funktionieren kann.- 10 Wenn Haltungen, Gewohnheiten oder Einstellungen geändert werden, ist Widerstand vorprogrammiert.- 11 Veränderung von öffentlichem Interesse braucht Change-Kommunikation, die vordenkt.



About the Author:

Gerhild Deutinger leitet das BeraterInnennetzwerk impulsbüro. mit Sitz in Wien. Sie begleitet und berät Change Kommunikations-Prozesse, moderiert Strategie-Entwicklungen und setzt sich für Frauen in Führungspositionen ein. Mit dem Schwerpunkt Kommunikation beschäftigt sie sich seit ihrem Studium der Publizistik und Kommunikationswissenschaften, das sie mit einer Diplomarbeit zur Risikokommunikation 1993 abschloss. Während ihres Studiums arbeitete sie als freie Journalistin für die Tagezeitungen Kurier und Der Standard. Nach dem Studium arbeitete sie in der Pressestelle eines Versicherungskonzerns, als Pressesprecherin einer Behörde und im Kommunikationsconsulting. Heute verbindet sie in ihrer Beraterinnentätigkeit die Organisationsentwicklung mit der Kommunikationsberatung. Gerhild Deutinger ist seit 2005 Lehrbeauftragte des PR-Lehrganges der Wirtschaftskammer Wien (zu Herausforderungen an die PR). Sie unterrichtet an der Werbeakademie Wien, der Fachhochschule Wien/MBA-Lehrgang/OE-PE-Lehrgang und sie ist Vortragende auf internationalen Konferenzen.


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Product Details
  • ISBN-13: 9783662536865
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 0002-2., Akt. Und Vo
  • Language: German
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 399 gr
  • ISBN-10: 3662536862
  • Publisher Date: 23 Mar 2017
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 184
  • Series Title: German
  • Sub Title: Erfolgreich Kommunizieren in Veränderungsprozessen
  • Width: 170 mm


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