Konsumentenpräferenzen beim Kauf von Secondhand-Luxusgütern
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Konsumentenpräferenzen beim Kauf von Secondhand-Luxusgütern

Konsumentenpräferenzen beim Kauf von Secondhand-Luxusgütern


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About the Book

Obwohl Konsumenten ihrem Wunsch nach Luxusmode heute vermehrt mit Se-condhand-Gütern gerecht werden, sei es aus einem Bedürfnis nach Nachhaltigkeit heraus oder aus anderen Gründen, sind bislang wenige Luxusmodemarken mit ei-genen Secondhand-Plattformen in diesem Markt aktiv. Der vorliegende Artikel beschäftigt sich mit der Vorbereitung von zwei Discrete-Choice-Experimenten, die zwischen Luxusmarken der unteren und der oberen Preisklasse unterscheiden. Im Rahmen dieser Vorbereitung sollen Faktoren ermit-telt werden, die die Zahlungsbereitschaft der Konsumenten beeinflussen wie bei-spielsweise Plattformmerkmale oder die Art der Eigentümerschaft. Auf diese Weise können wertvolle Implikationen für Luxusmarken hergeleitet werden, die auch Auf-schlüsse über den finanziellen Spielraum liefern, in dem die Marken operieren kön-nen, wenn sie sich zur Realisierung einer eigenen Secondhand-Plattform entscheiden.


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Product Details
  • ISBN-13: 9783757801489
  • Publisher Date: 12 Jan 2023
  • Height: 297 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Width: 210 mm
  • ISBN-10: 3757801482
  • Binding: BC
  • Language: ger
  • Returnable: N
  • Weight: 154 gr


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