Konzeption und Inszenierung eines Events. Die Landesgartenschau 2014 in Deggendorf
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Konzeption und Inszenierung eines Events. Die Landesgartenschau 2014 in Deggendorf

Konzeption und Inszenierung eines Events. Die Landesgartenschau 2014 in Deggendorf


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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: Im Verlauf dieser Arbeit erfolgt zunächst eine theoretische Einführung in das Thema der Eventorganisation und anschließend ein Praxisbeispiel zur Landesgartenschau 2014 in Deggendorf. Die Einführung klärt Begrifflichkeiten, die mit dem Thema Eventmanagement sowie Eventmarketing assoziiert werden, während das Praxisbeispiel versucht, Eventkonzeption und Inszenierung anschaulich zu erklären und wesentliche Bestandteile hervorzuheben. Die Schlussbemerkung fasst im Anschluss die wichtigsten Folgen des Events zusammen und beantwortet die Frage, inwiefern systematische Eventorganisation zu einem nachhaltigen Erfolg beitragen kann. Mit den Worten Tor und Bayern verbinden die meisten Sportfans aus aller Welt spektakuläre 90 Minuten des FC Bayern in der Münchner Allianz-Arena. Doch abseits der wöchentlichen Großevents in der Arena gibt es vor allem seit dem Jahr 2014 wohl etwas mehr Menschen, die mit den oben genannten Worten an das beschauliche Deggendorf denken. Laut einer Sage aus dem Jahre 1266 noch durch die mutige Knödelwerferin von der böhmischen Belagerung befreit, folgte 1316 die Ernennung zur Stadt. Heute zählt die idyllische Kreisstadt in Niederbayern bereits 35.000 Einwohner und trägt zurecht den Beinamen Tor zum Bayerischen Wald. Nebst der äußerst positiven Entwicklung zur Hochschulstadt und zum Touristenmagnet für zahlreiche Radfahrer und Urlauber, bemühte man sich weiterhin um Möglichkeiten, die Stadtentwicklung zu beschleunigen und zu unterstützen. In diesem Fall richtete sich der Fokus der örtlichen Politiker auf die Ausrichtung einer Großveranstaltung. Potentielle finanzielle Zuschüsse erleichtern meist die Umsetzung eines solchen Vorhabens, zudem bietet das große Medieninteresse darüber hinaus die Möglichkeit, sich der Welt zu präsentieren. Diese Form der Stadtpolitik wollen sich im


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Product Details
  • ISBN-13: 9783346851055
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346851052
  • Publisher Date: 21 Mar 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 113 gr


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