Kreativitaet Und Marketing Book by Bjrn Johansson
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Kreativitaet Und Marketing

Kreativitaet Und Marketing


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About the Book

"-Kreativitat und Marketing-" ist das erste Werk uber Kreativitat, Kreativitatstechniken und deren Anwendung im Marketing-Bereich. Grundlagen fur diese Arbeit waren mehr als sechs Jahre intensive empirische und praktische Tatigkeiten des Autors auf diesem Gebiet in Europa und in den USA.
Das "Grundziel" der Publikation liegt in der Beantwortung der Frage, wie Kreativitatstechniken erfolgreich eingesetzt werden konnen. Daraus ergibt sich eine ausfuhrliche "Darstellung und Analyse der Kreativitat" und ihrer Techniken und Methoden, wobei in einem besonderen Teil auf deren Anwendung im Marketing eingegangen wird und ein "Absatzmarkt-Kreativitats-System" (AMKS) zur Darstellung kommt. Dieses soll dazu beitragen, die Kreativitat im Marketingbereich zielgerechter einzusetzen, zu fordern und zu nutzen. Der Gedanke des AMKS ist zukunftsorientiert und wird mit zunehmender Komplexitat des Unternehmensgeschehens an Substanz gewinnen.
Die vorliegende zweite, leicht gekurzte Auflage fuhrt den Leser bzw. die Leserin durch eine faszinierende Welt von uber funfzig Kreativitatsmethoden und vermittelt einen Einblick in die Anwendungsmoglichkeiten der wirtschaftlichen Kreativitat."
About the Author: Der Autor: Bjorn Johansson, Norweger, geboren 1947; Studium der Wirtschafts- und Sozialwissenschaften und Promotion zum Dr.oec. an der Universitat St. Gallen (HSG). Studienaufenthalte an fuhrenden amerikanischen Universitaten und Business Schools; Forschungs- und Unterrichtstatigkeit an der HSG und im Forschungsinstitut fur Absatz und Handel (FAH) an der HSG; Seminarleiter und Berater von verschiedenen europaischen und amerikanischen Unternehmungen und Institutionen.
Praktische Tatigkeit in der Computer-, Nahrungsmittel-, Kosmetik-, Textil- und Investitionsguterindustrie in Deutschland, Grossbritannien, Norwegen, Osterreich, Schweiz und USA. Grundungsmitglied (1981) der IDEE-SUISSE - Schweizerische Gesellschaft fur Ideen- und Innovationsmanagement, Zurich.
Seit 1980 ist Dr. Bjorn Johansson im Executive Search-Bereich tatig und hat 1993 die Dr. Bjorn Johansson Associates AG in Zurich gegrundet, eine weltumspannende Beratungsgruppe, die auf die Direktsuche von CEOs, Presidents, Managing Directors und Verwaltungsraten fur fuhrende Unternehmen und Organisationen spezialisiert ist."


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Product Details
  • ISBN-13: 9783906755366
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: 0002-Und Gekurzte Au
  • No of Pages: 269
  • Series Title: Kreatives Management,
  • Weight: 370 gr
  • ISBN-10: 3906755363
  • Publisher Date: 01 Jul 1997
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Die Anwendung Von Kreativitaetstechniken Im Marketingbereich


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