Krisenkommunikation im Sport by Daniel Willaredt
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Krisenkommunikation im Sport

Krisenkommunikation im Sport


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About the Book

Masterarbeit aus dem Jahr 2016 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,7, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, Erfolgsfaktoren sowie Handlungsempfehlungen für ein professionelles Krisenmanagement abzuleiten und zugleich auf den Sport zu adaptieren, da aufgrund der hohen medialen Aufmerksamkeit und der daraus folgenden erhöhten Wahrnehmung der Öffentlichkeit die Kommunikation im Sport branchenbedingt häufig Krisenkommunikation ist. Durch inkorrekte, zu langsame oder überstürzte Krisenkommunikation kommt es jährlich zu schwerwiegenden ökonomischen Schäden und einem Reputationsverlust für Unternehmen und Sportorganisationen. Ein professionelles Krisenmanagement wird für Sportler und Sportorganisationen in der heutigen Zeit daher immer wichtiger. Diese Masterarbeit beschäftigt sich mit diesem Aufgabenfeld und analysiert den Krisenfall der Vergabe der Fußballweltmeisterschaft 2006 an Deutschland. Hierzu wird das Kommunikationsverhalten der beteiligten Personen des Organisationskomitees der Weltmeisterschaft und des Deutschen Fußballbundes aufgezeigt und bewertet. Zunächst werden die notwendigen theoretischen Grundlagen von Krisenmanagement, der Rolle der Medien im Krisenfall sowie die speziellen Rahmenbedingungen im Sport erläutert.


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Product Details
  • ISBN-13: 9783668849426
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3668849420
  • Publisher Date: 29 Nov 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 186 gr


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