Krisen-PR des Dr. Edmund Stoiber by Peter (European University Institute Becker- Bookswagon UAE
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Krisen-PR des Dr. Edmund Stoiber

Krisen-PR des Dr. Edmund Stoiber


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About the Book

Seine politischen Gegner nannten ihn das "blonde Fallbeil", er war lange Zeit die rechte Hand des legendären Franz Josef Strauß und nach diesem der zweite Kanzlerkandidat für die CSU: Edmund Stoiber. Wie konnte es innerhalb weniger Monate zum Sturz dieses streitbaren und doch so erfolgreichen Ministerpräsidenten kommen? Stoiber, der bereits als Bundeswirtschaftsminister vorgesehen war, der als Kandidat für das Bundespräsidentenamt im Gespräch war, dem das Amt des Präsidenten der Europäischen Kommission angeboten wurde, der über acht Jahre unangefochten an der Spitze der CSU stand und schließlich sein Bundesland über 14 Jahre regierte. War es eine einzelne Landrätin aus Fürth, die für den Sturz des erfolgreichen CSU-Politikers verantwortlich war oder war es auch die Kommunikation des Ministerpräsidenten, die es zuließ, dass es überhaupt zur Krise kam? Diese Arbeit soll die Frage behandeln, wie Edmund Stoiber in der politischen Krise, an deren Ende sein Rücktritt vom CSU-Vorsitz und dem Ministerpräsidentenamt stand, kommuniziert hat. Welche Fehler wurden in der Krisen-PR des ehemaligen bayerischen Ministerpräsidenten gemacht und welche Möglichkeiten zur Verbesserung hätte es gegeben?


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Product Details
  • ISBN-13: 9783639242638
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3639242637
  • Publisher Date: 19 Mar 2010
  • Height: 229 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 240 gr


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