Kultursponsoring Book by Julia Frohne - Bookswagon
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Kultursponsoring

Kultursponsoring


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About the Book

Das Buch behandelt die vertrauensvolle Zusammenarbeit zwischen Kulturbetrieben und Sponsoren als Aufgabe des Kulturmanagements. Im Fokus steht, welche strategische Vorarbeit für die Sponsorengewinnung zu leisten ist und wie die "kreativen Allianzen" ausgestaltet werden können. Der Sponsoringprozess wird in einzelnen Schritten von der Strategie- und Zielplanung, über die Definition der Unterstützungs- und Gegenleistungen bis hin zu tragfähigen Vereinbarungen und der Pflege der Sponsoringbeziehung anhand von Praxisbeispielen, Schaubildern und Checklisten erläutert. Die dargestellten Methoden und Instrumente haben die Autoren in der Praxis jahrelang erfolgreich angewendet.


About the Author:

Prof. Dr. Julia Frohne ist Professorin für Wirtschaftspsychologie und Management an der International School of Management in Dortmund.
Brigitte Norwidat-Altmann ist Leiterin Verwaltungsmarketing im Presse- und Kommunikationsamt der Stadt Essen.
Prof. Dr. Oliver Scheytt ist Gründer der KULTUREXPERTEN GmbH und Professor am Institut für Kultur- und Medienmanagement Hamburg.

Die Autoren waren bei der Kulturhauptstadt Europas RUHR.2010 gemeinsam für die Akquisition von Sponsoringleistungen mit einem Gesamtvolumen von rd. 20 Mio verantwortlich.


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Product Details
  • ISBN-13: 9783531186665
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Edition: 2015 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 267 gr
  • ISBN-10: 3531186663
  • Publisher Date: 01 Nov 2014
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 158
  • Series Title: Kunst- Und Kulturmanagement
  • Sub Title: Leitfaden Für Kreative Allianzen
  • Width: 148 mm


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