Kundenanalyse im Disease Management by Carsten Hoffmann
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Kundenanalyse im Disease Management

Kundenanalyse im Disease Management


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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung 1.1Zielsetzung der Arbeit 1.2Aufbau der Arbeit 1.3Was ist Disease Management? 1.4Deutschlands Krankenkassen - Die Kunden für Disease Management? 2.Integration der Kundenanalyse in die Marktanalyse 2.1Das strategische Dreieck 2.2Das Unternehmen und der Wettbewerb 2.3Das Umfeld des Unternehmens 2.4Die Märkte des Unternehmens 2.4.1Dienstleistungen 2.4.2Sachgüter 2.5Die Kunden des Unternehmens 2.5.1Abgrenzungen der Begriffe Kunde und Kundenanalyse 2.5.2Methoden der Kundenanalyse 2.5.2.1ABC-Kundenanalyse 2.5.2.2Scoring-Modelle 2.5.2.3Kunden-Portfolios 2.5.2.4Verhaltenstheoretische Ansätze 2.5.2.5Die Critical Incident Technique 2.5.2.6Konzept der Lead User 3.Qualitative Marktforschung 3.1Prozeß der Marktforschung 3.1.1Problemformulierung und Festlegung des Informationsbedarfes 3.1.2Planung der empirischen Untersuchung 3.1.3Durchführung der Datenerhebung 3.1.4Aufbereitung und Auswertung der erhobenen Daten 3.1.5Präsentation der Ergebnisse 3.2Quellen der Informationsbeschaffung 3.3Methoden der qualitativen Marktforschung 3.3.1Die Gruppendiskussion 3.3.2Das explorative Interview 3.4Exkurs: Generierung der Kriterien des Informationsbedarfes 3.4.1Hypothesenbildung 3.4.2Auswertung der Fachliteratur, Sekundäranalysen und Expertenbefragungen 3.4.3Kreativitätstechniken 4.Eine Kundenanalyse für die "Pharma AG" 4.1Darstellung der Aufgabe und Problemformulierung 4.2Ermittlung des Informationsbedarfes für die Primärforschung 4.3Ergebnisse der Ermittlung des Informationsbedarfes 4.3.1Einflüsse des Gesetzgebers 4.3.2Interne und externe Organisationsstrukturen der Krankenkassen 4.3.3Hindernisse bei der Informationsbeschaffung 4.3.4Indizien für Wandel im Gesundheitswesen 4.4Determinierung der Kriterien für die Primärforschung 4.5Auswahl der Methode zur Kundenanalyse 4.6Die Planung der Kundenanalyse 4.7Erhebung der Informationen 4.8Aufbereitung und Auswertung der Informationen 4.8.1Auswertung der Interviews in Bezug auf di


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Product Details
  • ISBN-13: 9783838637464
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 227 gr
  • ISBN-10: 3838637461
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Sub Title: Integriertes Krankheitsmanagement
  • Width: 148 mm


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