Kundenkarten als effektive Kundenbindungsinstrumente im modernen Marketing
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Kundenkarten als effektive Kundenbindungsinstrumente im modernen Marketing

Kundenkarten als effektive Kundenbindungsinstrumente im modernen Marketing


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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Private Fachhochschule Göttingen, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit widmet sich eingehend dem Thema "Kundenkarten als Kundenbindungsinstrument". In einer Ära, in der die Konsumlandschaft von beispiellosen Veränderungen und einer Fülle von Optionen geprägt ist, stehen Unternehmen vor der Herausforderung, nicht nur Kunden zu gewinnen, sondern diese auch langfristig an sich zu binden. Kundenkarten haben sich in diesem Kontext als vielseitiges und wirkungsvolles Instrument erwiesen, das weit über den bloßen Transaktionsprozess hinausgeht. Sie dienen als Brücke zwischen Unternehmen und Kunden, indem sie nicht nur finanzielle Anreize bieten, sondern auch eine emotionale Bindung schaffen. In der sich stetig wandelnden Welt des Marketings steht die Pflege von Kundenbeziehungen im Fokus erfolgreicher Unternehmen. Kundenbindung ist nicht nur ein Schlüsselbegriff, sondern vielmehr eine strategische Notwendigkeit, um langfristige Erfolge im Wettbewerbsumfeld zu sichern. Ein Instrument, das sich als besonders effektiv in der Förderung von Kundenloyalität erwiesen hat, ist die Kundenkarte. Diese kleinen Plastikkarten, oft unscheinbar in unseren Geldbörsen, haben einen tiefgreifenden Einfluss auf das Kaufverhalten und die Bindung von Verbrauchern an bestimmte Marken und Unternehmen. Die Relevanz dieses Themas erstreckt sich über verschiedene Branchen und Unternehmensgrößen. Von globalen Einzelhandelsriesen bis hin zu lokalen Geschäften setzen Unternehmen auf Kundenkarten, um eine stabile Kundenbasis aufzubauen. In einer Zeit, in der die Aufmerksamkeitsspanne der Verbraucher kürzer wird und die Konkurrenz intensiver, sind Strategien zur Kundenbindung entscheidend für den nachhaltigen Unternehmenserfolg. In diesem Kontext stellt sich die zentrale Forschungsfrage dieser Arbeit: Wie beeinflussen Kundenkarten das Kundenverhalten und Tragen zur nachhaltigen Kundenbindung


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Product Details
  • ISBN-13: 9783389011805
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 91 gr
  • ISBN-10: 3389011803
  • Publisher Date: 05 Apr 2024
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm


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Kundenkarten als effektive Kundenbindungsinstrumente im modernen Marketing
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