Kundenzufriedenheit und Kundenbindung im Küstenschutz by Thomas Stuehrenberg
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Kundenzufriedenheit und Kundenbindung im Küstenschutz

Kundenzufriedenheit und Kundenbindung im Küstenschutz


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About the Book

Masterarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Kaiserslautern (Lehrstuhl für Arbeitswissenschaften und Industriebetriebslehre), Sprache: Deutsch, Abstract: Ein innovatives und wirtschaftliches Produkt entwickelt zu haben bedeutet nicht zwangsläufig, auch den angestrebten Erfolg generieren zu können. Weiterhin ist ein großer Erfüllungsgrad von Produktanforderungen nicht gleichzeitig ein Garant für eine hohe Kundenzufriedenheit. Somit bestimmt auch die Art der Anforderung an ein bestimmtes Produkt die wahrgenommene Produktqualität und somit die Kundenzufriedenheit, die zentrales Ziel ist. Die Orientierung an den Kundenbedürfnissen, die Behebung von Problemen, eine kompetente Beratung, das Schaffen eines Sicherheitsgefühls, Ehrlichkeit, eine herausragende Anwendungstechnik sowie hervorragende Qualität sind das Fundament für eine lange Kundenbeziehung. Zufriedene Kunden neigen dazu, sich bei einem erneuten Bedarf einer Leistung, wieder an den gleichen Anbieter zu wenden. Darüber hinaus besteht ebenfalls die Möglichkeit einer Mund-zu-Mund Propaganda, welche positive Reputation verspricht . Das Thema Kundenzufriedenheit und Kundenbindung sowie der Zusammenhang beider Variablen ist seit Jahren im Visier der Wissenschaft und Praxis verankert. Im Laufe der vergangenen Jahre gab es mehr als 15.000 veröffentlichte Untersuchungsergebnisse welche sich mit dem erwähnten Zusammenhang befasst haben. Ob diese Verknüpfung zwischen Kundenbindung und Kundenzufriedenheit jedoch im bereits erwähnten Küstenschutz am Beispiel von polymergebundenen Deckwerken zu tragen kommt, soll innerhalb dieser Thesis empirisch untersucht werden.


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Product Details
  • ISBN-13: 9783656044529
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 365604452X
  • Publisher Date: 04 Nov 2011
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Weight: 172 gr


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