Künstliche Intelligenz Im Dienstleistungsmanagement
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Künstliche Intelligenz Im Dienstleistungsmanagement

Künstliche Intelligenz Im Dienstleistungsmanagement


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About the Book

In diesem Buch setzen sich profilierte Wissenschaftler und Vertreter der Praxis mit dem Einsatz und den Herausforderungen der Künstlichen Intelligenz im Dienstleistungsmanagement auseinander.Die KI löst im Dienstleistungskontext vielfältige interne Veränderungsprozesse aus und schafft neue Formen der Marktbearbeitung. Die zahlreichen technischen Ausprägungsformen der KI ermöglichen es, durch eine breite Wissensbasis eigenständig Lernprozesse zu initiieren, die in der Lage sind, selbstständig komplexe Lösungen zu erarbeiten. Aus Sicht des Dienstleistungsmanagements schafft dies neue Möglichkeiten der Markt- und Kundenbearbeitung.Vor diesem Hintergrund widmet sich das Forum Dienstleistungsmanagement den in Wissenschaft und Praxis intensiv diskutierten Fragestellungen der Künstlichen Intelligenz. Der InhaltBand 2 des Sammelbandes behandelt-Einsatzfelder der KI im Dienstleistungsmanagement-Vertrauen und Akzeptanz von KI-basierten Dienstleistungen-Gestaltung von Kundeninteraktion im KI-Kontext


About the Author: Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Professor der Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement am Institut für Marketing & Management der Universität Hohenheim.


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Product Details
  • ISBN-13: 9783658343255
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 511
  • Series Title: Forum Dienstleistungsmanagement
  • Sub Title: Band 2: Einsatzfelder - Akzeptanz - Kundeninteraktionen
  • Width: 168 mm
  • ISBN-10: 3658343257
  • Publisher Date: 06 Aug 2021
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr


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