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L'ABC del Marketing B2B

L'ABC del Marketing B2B


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About the Book

"Applicazioni di marketing pratiche ed essenziali per far prosperare un'impresa"Un vero e proprio dizionario del Marketing B2B: proprio come l'alfabeto, il libro raccoglie 21 concetti di marketing fondamentali per qualsiasi impresa che intenda crescere in un mercato sempre più competitivo.Ogni lettera dell'alfabeto rappresenta un principio di base delle strategie di marketing ed è un fattore chiave che interessa qualsiasi impresa, soprattutto quelle che hanno come clienti altre aziende (B2B).Per avere successo in un mercato sempre più dinamico, una PMI deve necessariamente prendere in considerazione questi 21 principi, come se fossero vitamine essenziali per l'organismo aziendale. Tralasciare uno di questi elementi potrebbe portare gravi danni alla salute di qualsiasi attività imprenditoriale.Nevio Zucca è un'imprenditore che opera da quasi 20 anni nel mondo del marketing e della comunicazione B2B. Supporta le imprese nello sviluppo del business in Italia e all'estero, gestendo direttamente e supervisionando ogni anno centinaia di progetti di marketing con aziende di svariati settore del B2B.Laureato in Scienze della Comunicazione all'Università degli Studi di Trieste, è Vice Presidente de L'Ippogrifo(R), Co-fondatore dell'Associazione Italiana Marketing B2B (AIMB2B) e del network internazionale Made in Marketing(TM).Dal 2016 viene chiamato come relatore presso l'Università di Trieste e di Udine per insegnare i fondamentali del Social Media Marketing. Dal 2018 è docente di Marketing al corso "Start Up Aziendale" presso l'istituto di formazione professionale IAL Friuli Venezia Giulia.


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Product Details
  • ISBN-13: 9788894286311
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Sub Title: Il successo della tua PMI dipende da quanto ne sai di questi 21 fattori.
  • ISBN-10: 8894286312
  • Publisher Date: 01 Oct 2018


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