lange Lauf Book by Matthias Schulten - Bookswagon UAE
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lange Lauf


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About the Book

Im Laufe eines Studiums mit einem digitalwirtschaftlichen Schwerpunkt stellt sich vielen Studierenden die Frage, ob sie mit der Gründung eines Start-ups eine wirtschaftliche Selbstständigkeit anstreben sollen. Gerade im digitalwirtschaftlichen Bereich erscheinen die Gründungsbarrieren im Vergleich zu anderen Branchen gering. Allerdings sind umfangreiche betriebswirtschaftliche Überlegungen zur Geschäftsmodellentwicklung und -nutzung anzustellen. Das Buch soll für diese Überlegungen Unterstützung bieten. Dabei handelt es sich jedoch nicht um ein klassisches Lehrbuch. Der Fokus liegt vielmehr auf der Verbindung praktischer Übungen mit einer Fallgeschichte. Die Fallgeschichte soll dabei einerseits eine Gesamtperspektive auf die Inhalte vermitteln; andererseits sollen die teilweise komplexen Themen durch eine anregende Geschichte leichter verständlich werden. Das Buch ist insofern darauf ausgerichtet, wesentliche digitalwirtschaftliche Aufgaben, die im Rahmen der Geschäftsmodellentwicklung auftreten, für Studierende betriebswirtschaftlicher bzw. medienwirtschaftlicher Studiengänge in der Form von Fallbeispielen und praktischen Übungen aufzubereiten. Es richtet sich auch an Dozentinnen und Dozenten, die die fallbezogenen Übungen in ihre Veranstaltungen integrieren möchten. Gegebenenfalls wird die Unternehmenspraxis die anwendungsnahe Darstellung der erläuterten Methoden schätzen, um sich auf die eine oder andere Art in der praktischen Tätigkeit inspirieren zu lassen.


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Product Details
  • ISBN-13: 9783749464708
  • Publisher: Books on Demand Gmbh
  • Publisher Imprint: Books on Demand
  • Height: 210 mm
  • No of Pages: 228
  • Spine Width: 12 mm
  • Weight: 331 gr
  • ISBN-10: 3749464707
  • Publisher Date: 15 Feb 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine Start-up-Geschichte mit einer Portion BWL
  • Width: 148 mm


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