L'art du storytelling Book by Avenet - Bookswagon
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L'art du storytelling

L'art du storytelling


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About the Book

L'art du storytelling est un ouvrage qui vous invite à découvrir les secrets du storytelling, cette technique millénaire de communication qui a su traverser les époques et qui est aujourd'hui plus pertinente que jamais. En vous plongeant dans ce livre, vous allez comprendre comment les grandes marques et les leaders du monde entier utilisent le pouvoir des histoires pour toucher leurs publics et convaincre leurs clients.

Avec une approche accessible et pédagogique, l'auteur vous propose de découvrir les fondements du storytelling, les éléments clés d'une histoire captivante, ainsi que les différentes structures narratives à votre disposition. En vous appuyant sur des exemples concrets de campagnes publicitaires réussies et d'histoires à succès, vous allez apprendre à développer votre créativité pour trouver les histoires qui touchent les coeurs et les esprits.

Vous découvrirez également comment mesurer l'impact de votre storytelling, en utilisant les différents indicateurs de performance et les méthodes pour quantifier les bénéfices de votre narration. Vous pourrez ainsi évaluer le retour sur investissement de votre histoire, en termes financiers ou autres.

Que vous soyez entrepreneur, marketeur, storyteller, artiste, enseignant ou simplement passionné par l'art de raconter des histoires, cet ouvrage est fait pour vous. Vous allez découvrir des techniques puissantes pour émouvoir, inspirer, persuader et engager votre public. En utilisant les principes du storytelling, vous pourrez créer des contenus qui marquent les esprits et qui vous permettent de vous démarquer dans un monde en constante évolution.

L'art du storytelling est un guide indispensable pour quiconque souhaite améliorer ses compétences en communication, en marketing ou en leadership. Avec ses conseils pratiques et ses exercices concrets, vous allez pouvoir mettre en pratique les enseignements de ce livre dès aujourd'hui et découvrir les bénéfices de l'art de raconter des histoires.


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Product Details
  • ISBN-13: 9798389468221
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Maîtriser l'art de raconter des histoires captivantes
  • Width: 127 mm
  • ISBN-10: 8389468220
  • Publisher Date: 31 Mar 2023
  • Height: 203 mm
  • No of Pages: 202
  • Spine Width: 11 mm
  • Weight: 254 gr


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