Have you ever thought about starting your own business? Do you have entrepreneurial spirit? If you are a woman looking for a change, and you want to initiate that change, this book is full of activities, considerations with real world application. It will walk you through the early stages of building your own business and beginning the entrepreneurial journey. This workbook takes you step by step, from the initial idea and exposes you to the many variables involved when deciding if building your own business is the right choice for you. Topics include ideation, market research, customer personas, marketing strategies, pricing, basic expense tracking and how to find extra money to put towards your business. Not only are there practical activities, there are tips and challenges throughout the workbook. Especially designed for those women who are determined to take their career destiny into their own hands, or are curious about what it would take to get started. Entrepreneurship is a way of doing, a mindset and it can be learned. If you're not sure if entrepreneurship is right for you, this is a low-cost way to get your feet wet and to determine if you have the motivation to truly take things into your own hands. The more you do the activities, the more you will learn and will be steps closer to creating the career you want. You will be building real world business skills as applied to your own company. Not for the faint at heart, grit required.
About the Author: When Hope moved to Fort Collins, Colorado several years ago, she knew it was a place she could call home. Not only is it an approachable city with new businesses popping up each year, more so there is a bubbling entrepreneurial ecosystem. She holds a bachelor's degree in psychology and a master's degree in Theater, both of which have informed her work. Overall, she has spent a couple of decades in the business sector working for small, family-owned businesses, large corporations, higher education, non-profits as well as technology startups. Her professional experience includes being the vice president of business development at an intellectual property and technology transfer software company in Kirkland, Washington for several years. Most recently she served as the chief operations officer at a digital fundraising software company in Colorado, following an exit from a consulting company she co-founded with her husband, EnConnect Holdings, which was acquired by a Japanese Venture Capital firm. At the writing of this workbook, she held an executive role at a technology startup. Her background also includes teaching experiences such as working with youth English language learners, being a software trainer with Higher Education professionals, and serving as a mentor, coach and facilitator to young women entrepreneurs for one-week intensive accelerator programs. No matter where her professional career has taken her, she has always known life is all about the journey. Her motto is "do it because you can."