Launching for Revenue (B&W paperback) by Jennifer S LeBlanc MS
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Launching for Revenue (B&W paperback)
Launching for Revenue (B&W paperback)

Launching for Revenue (B&W paperback)


     0     
5
4
3
2
1



International Edition


About the Book

Did you know that 35-80% of launches fail? Whether you are a business executive, a startup founder or a nonprofit leader, you are always in the business of starting new things - and ensuring their success.

With this easy-to-read book by your side, you will learn how to ensure a revenue-generating launch with a step-by-step method that has helped companies, startups and nonprofits see $1.5B in new revenue and funding.

This proven method has everything you need to do your launch right:

  • Step-by-step instructions
  • Case studies
  • Examples of what to do - and what not to do
  • Checklists
  • Self-assessment tools

  • Launches fail for a variety of reasons and at a variety of times, sometimes shortly after launch, sometimes within the first year and sometimes even before launch happens.

    On the other hand, the market clearly is full of new products, services and companies that are changing our lives in big and small ways. Some launches are successful despite the overwhelmingly negative odds.

    So what makes the difference between failure and success? That is a question Jennifer S. LeBlanc has been obsessed with for more than two decades now.

    After leading and participating in dozens upon dozens of launches, commissioning proprietary research about the launch process, and being a keen observer of both successful and failed launches, it became clear that the reasons for the high failure rate can be identified, isolated and studied. Once she realized this, she focused on getting this information to as many people as possible, hence the book.

    Launching for Revenue is based on the ground-breaking ThinkResults Launch Readiness Assessment, designed by Jennifer S. LeBlanc. This Assessment isolates and identifies the top 10 most critical elements of a successful launch. This method reveals how ready a company is to launch, and also isolates the biggest areas of risk. As a result, companies can predict and course correct their launch plan to turn those statistics around and maximize their chances of a successful launch.

    With this book as your guide, you will have a clear Launch Action Plan based on the 10 critical elements that can make or break your launch. Also included with the book is access to an online community, so you can learn from other professionals, share your stories, ask questions and get answers.

    "Jennifer has cracked the code on removing risk from the launch process. She's figured out what every company, product or service needs in order to be successful as they prepare to go to market. If you are the CEO of a company, or an investor in one, I highly recommend you read this book." - Ege Ertem, General Partner, Zorlu Ventures

    "The concepts in this book are immediately applicable to any go to market initiative. They make the messy launch process organized, efficient and effective. As a result, I have structured our latest product launch team around the 10 Elements of Launch." - Stacy H. English, Director of Marketing, Intel

    "The 10 Elements of Launch contained in this book gives marketers a step-by-step guide for how to bring something new to market - the right way. The concepts are clear, concise and immediately applicable." - Jay Fulcher, chairman and CEO, Zenefits

    "When it comes time to launch, whether it's a new product, a new company, or even something new inside a large company as an intrapreneur, this is the book to read!" - Linda Popky, Author of Marketing Above the Noise and president of Leverage2 Market Associates

    "Launching for Revenue is a clear and simple guide to the perplexing and chaotic period that is launch time. Do not go into those new and uncharted waters without this guide by your side." - Anne Janzer, author of Subscription Marketing


About the Author: Jennifer S. LeBlanc, founder and president of ThinkResults Marketing, works with CEOs and CMOs to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups she's worked with over the years.

Jennifer has received the Silicon Valley Women of Influence Award, and ThinkResults was ranked as 2017's 10th Fastest Growing Private Company in Silicon Valley by the Silicon Valley Business Journal. She was an advisor to President Obama, Congress and the SBA via the National Women's Business Council.

A high-energy speaker who inspires and galvanizes her audiences into action, Jennifer is the author of two books, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth and Changing Tides: Powerful Strategies for Female Founders.


Best Sellers



Product Details
  • ISBN-13: 9781732163904
  • Publisher: Hal House
  • Publisher Imprint: Hal House
  • Height: 234 mm
  • No of Pages: 192
  • Spine Width: 10 mm
  • Weight: 326 gr
  • ISBN-10: 1732163901
  • Publisher Date: 01 May 2018
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: How to Launch Your Product, Service or Company for Maximum Growth
  • Width: 156 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Launching for Revenue (B&W paperback)
Hal House -
Launching for Revenue (B&W paperback)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Launching for Revenue (B&W paperback)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!