Le Made in Switzerland by Serge Reubi at Bookstore UAE
Le Made in Switzerland

Le Made in Switzerland


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About the Book

Mythen, Funktionen und Realitaten Das Made in Switzerland oder Swissmade ist mit zentralen Sinnbildern der Schweiz verbunden, sowohl in der Wahrnehmung im Inland wie im Ausland. Die historische Forschung hat sich jedoch noch kaum mit diesem wirkungsmachtigen Image auseinandergesetzt. Diese Lucke will der Sammelband schliessen. Er beschaftigt sich auf mehreren Ebenen mit dem Made in Switzerland. Dazu gehoren politik- und wirtschaftshistorische Perspektiven sowie sozial-, militar- und kulturgeschichtliche Betrachtungen. Dabei geht es nicht nur um die verschiedenen Aspekte des Swissmade, sondern auch um die Entstehungsbedingungen, Funktionsweisen und Verbreitungsformen dieses Images. Guy Marchal, Avant-propos. Yann Decorzant, Alix Heiniger, Serge Reubi, Anne Vernat: Introduction. Mythen Regis Huguenin, Qu'y a-t-il de suisse dans le chocolat suisse? De l'entretien d'un mythe. Marie-Agnes Dequidt, Quand Made in Switzerland signifiait bon marche pour les horlogers parisiens. Sandrine Girardier, Les Jaquet-Droz et Leschot: un mythe historiographique? Odile DeBruyn, Une 'contrefacon' made in Belgium d'un 'produit' suisse: le jardin alpin en Belgique a la fin du XIXe et dans la premiere moitie du XXe siecle. Christian Rosse, La guerre a ete gagnee en Suisse. Retour sur le mythe du renseignement 'Swissmade' durant la Seconde Guerre mondiale. Funktionen Pauline Milani, Made in Switzerland, ou la dimension identitaire de la politique culturelle suisse. Oliver Kuschelm, Why to do Patriotic Shopping. Respective Campaign in Austria and Switzerland during the Interwar Period. Tobias Scheidegger, Vom 'Schweizerbauer' zum Produzenten authentischer Swissness: Historische Annaherungen an Bilder der bauerlichen Schweiz im aktuellen Nahrungsmittel-Marketing. Realitaten Philippe Hebeisen, Vers un profil commun? Recrutement et carrieres des commandants cantonaux de gendarmerie au prisme de la prosopographie (Suisse romande et canton de Berne, 1848-1914). Damiano Matasci, Jalons pour une histoire de la circulation internationale du 'modele scolaire' suisse a la fin du XIXe siecle. Georges Ribeill, Des normes ferroviaires europeennes 'made in Switzerland': conventions de Berne (CIM, CIV, COTIF), clef de Berne, gabarit passe-partout. Johann Boillat, Francesco Garufo, De la protection a la promotion: aux sources du Swiss made horloger (1924-1980). With english summaries.


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Product Details
  • ISBN-13: 9783796528118
  • Publisher: Schwabe
  • Publisher Imprint: Schwabe
  • Language: English
  • Returnable: N
  • Weight: 453 gr
  • ISBN-10: 3796528112
  • Publisher Date: 01 Apr 2012
  • Binding: Paperback
  • No of Pages: 234
  • Series Title: Itinera


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