Leadgenerierung in Deutschland by Jennifer Knauer
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Leadgenerierung in Deutschland

Leadgenerierung in Deutschland


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About the Book

Masterarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,7, Hochschule Schmalkalden, ehem. Fachhochschule Schmalkalden, Sprache: Deutsch, Abstract: Diese wissenschaftliche Arbeit befasst sich mit dem Thema Leadgenerierung bei B2B-Unternehmen. Immer mehr Agenturen bieten Leadgenerierung für Unternehmen an. Diese Arbeit soll dazu dienen, das Nutzenpotential für solche Unternehmen zu überprüfen. Leadgenerierung findet in nahezu jedem Unternehmen statt, da Leadgenerierung ein unerlässlicher Prozess der Neukundengewinnung darstellt. In den letzten Jahren wurde dieser Begriff immer populärer und das Interesse an Leadgenerierung wurde und wird noch immer größer. Der Grund hierfür ist der Erfolg den Leadgenerierungs-Maßnahmen mit sich bringen. Zunächst werden im ersten Teil Begrifflichkeiten rund um das Thema Leadgenerierung dargelegt. So werden zum Beispiel Lead Management, -Nurturing oder -Scoring definiert. Weiterhin werden die Ziele der Leadgenerierung erläutert und Alternativen vorgestellt. Im Anschluss daran werden sieben geläufige Strategien der Leadgenerierung durchleuchtet sowie die rechtlichen Rahmenbedingungen in Bezug auf Datenschutz und Wettbewerbsrecht geklärt, welche unbedingt berücksichtigt werden sollten. Der praktische Teil beschäftigt sich mit Experteninterviews um, praxisrelevante Vorzüge und Nachteile zu bewerten. In einer Gegenüberstellung der Antworten der Spezialisten, aus verschiedenen Bereichen der Wirtschaft und Wissenschaft, soll erarbeitet werden, auf welchen Wegen Leadgenerierung bei B2B-orientierten Unternehmen zum Erfolg führen kann. Die Antworten der Experten werden nach jeder Frage gegenübergestellt und durch ein Diagramm verdeutlicht. Das Fazit dient der abschließenden Zusammenfassung über die Erkenntnisse der vorliegenden Arbeit und wagt einen Blick in die Zukunft des Themengebietes der Leadgenerierung. Diese Masterarbeit soll ein Leitfaden zum Thema Lea


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Product Details
  • ISBN-13: 9783656510727
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 172 gr
  • ISBN-10: 3656510725
  • Publisher Date: 09 Oct 2013
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Sub Title: Nutzenpotential für B2B-Unternehmen
  • Width: 148 mm


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