Lean B2B
Lean B2B

Lean B2B


     0     
5
4
3
2
1



International Edition


About the Book

Ir desde la idea al encaje producto/mercado en B2B


Las startups no tienen recursos infinitos.


Para alcanzar el encaje producto/mercado, necesitan una hoja de ruta sólida, estrategias efectivas para aprender de su mercado y clientes, y un marco para decidir cuándo pivotear y cuándo perseverar.


El problema es que la mayoría de los consejos que reciben son incompletos, poco realistas, equivocados o simplemente no están adaptados a la empresa o al camino a recorrer en B2B.


Los fundadores pueden crear sus propios procesos improvisando a costa de prueba y error, pero esto fácilmente los puede llevar en la dirección equivocada.


Lo que realmente necesitan las startups es...

Una guía práctica probada


Miles de emprendedores e innovadores ya han utilizado Lean B2B (la primera o esta segunda edición) para llegar rápidamente de la idea al encaje producto/mercado en B2B.


Startups como Loopio, Knoetic, Flutura, Cobrainer y Jupl pudieron aprovechar la metodología para aprender, probar, validar y construir negocios sostenibles.


Intraemprendedores, innovadores corporativos y consultores de innovación en empresas como Altran, el Centro Aeroespacial de los Países Bajos (NLR) e ING aprovecharon la metodología para preseleccionar sus ideas, mejorar sus prácticas de innovación y construir productos innovadores.


Incubadoras, aceleradoras, inversores, educadores y funcionarios gubernamentales también han utilizado la metodología para aumentar la tasa de éxito de las startups (y fundadores) con las que trabajan.

Lean B2B tiene todo lo que necesitas para llegar de la idea al encaje producto/mercado


Con el libro, aprenderás:

  • Cómo pensar en diferentes ideas y estructuras de empresa para poner tu emprendimiento en el camino correcto
  • Cómo encontrar early adopters, establecer tu credibilidad y convencer a los stakeholders empresariales para que trabajen con vos
  • Cómo aprender de los stakeholders, identificar una gran oportunidad y crear una propuesta de valor convincente
  • Cómo obtener validación inicial, crear un producto mínimo viable e iterar el valor del producto hasta alcanzar el encaje producto/mercado
  • Cómo poner a prueba el progreso que estás alcanzando, mantener la cordura y evaluar caminos alternativos cuando las cosas no van como te gustaría
  • Cómo identificar y evitar desafíos comunes enfrentados por los emprendedores, y aprender técnicas avanzadas para acelerar la validación producto/mercado


Best Sellers



Product Details
  • ISBN-13: 9781738018628
  • Publisher: Etienne Garbugli
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Crea los Productos que las Empresas Quieren
  • Width: 152 mm
  • ISBN-10: 1738018628
  • Publisher Date: 16 Apr 2024
  • Height: 229 mm
  • No of Pages: 374
  • Spine Width: 21 mm
  • Weight: 598 gr


Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Lean B2B
Etienne Garbugli -
Lean B2B
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Lean B2B

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!