Lean B2B
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Lean B2B

Lean B2B


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International Edition


About the Book

Ir desde la idea al encaje producto/mercado en B2B


Las startups no tienen recursos infinitos.


Para alcanzar el encaje producto/mercado, necesitan una hoja de ruta sólida, estrategias efectivas para aprender de su mercado y clientes, y un marco para decidir cuándo pivotear y cuándo perseverar.


El problema es que la mayoría de los consejos que reciben son incompletos, poco realistas, equivocados o simplemente no están adaptados a la empresa o al camino a recorrer en B2B.


Los fundadores pueden crear sus propios procesos improvisando a costa de prueba y error, pero esto fácilmente los puede llevar en la dirección equivocada.


Lo que realmente necesitan las startups es...

Una guía práctica probada


Miles de emprendedores e innovadores ya han utilizado Lean B2B (la primera o esta segunda edición) para llegar rápidamente de la idea al encaje producto/mercado en B2B.


Startups como Loopio, Knoetic, Flutura, Cobrainer y Jupl pudieron aprovechar la metodología para aprender, probar, validar y construir negocios sostenibles.


Intraemprendedores, innovadores corporativos y consultores de innovación en empresas como Altran, el Centro Aeroespacial de los Países Bajos (NLR) e ING aprovecharon la metodología para preseleccionar sus ideas, mejorar sus prácticas de innovación y construir productos innovadores.


Incubadoras, aceleradoras, inversores, educadores y funcionarios gubernamentales también han utilizado la metodología para aumentar la tasa de éxito de las startups (y fundadores) con las que trabajan.

Lean B2B tiene todo lo que necesitas para llegar de la idea al encaje producto/mercado


Con el libro, aprenderás:

  • Cómo pensar en diferentes ideas y estructuras de empresa para poner tu emprendimiento en el camino correcto
  • Cómo encontrar early adopters, establecer tu credibilidad y convencer a los stakeholders empresariales para que trabajen con vos
  • Cómo aprender de los stakeholders, identificar una gran oportunidad y crear una propuesta de valor convincente
  • Cómo obtener validación inicial, crear un producto mínimo viable e iterar el valor del producto hasta alcanzar el encaje producto/mercado
  • Cómo poner a prueba el progreso que estás alcanzando, mantener la cordura y evaluar caminos alternativos cuando las cosas no van como te gustaría
  • Cómo identificar y evitar desafíos comunes enfrentados por los emprendedores, y aprender técnicas avanzadas para acelerar la validación producto/mercado


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Product Details
  • ISBN-13: 9781738018628
  • Publisher: Etienne Garbugli
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Crea los Productos que las Empresas Quieren
  • Width: 152 mm
  • ISBN-10: 1738018628
  • Publisher Date: 16 Apr 2024
  • Height: 229 mm
  • No of Pages: 374
  • Spine Width: 21 mm
  • Weight: 598 gr


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