Leben als Konsum
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Leben als Konsum

Leben als Konsum


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About the Book

»Ich shoppe, also bin ich ...« so fasst Zygmunt Bauman den Wandel unserer Gesellschaft zusammen, die sich von einer Gesellschaft der Produzentenin eine Gesellschaft der Konsumenten transformiert. In dieser neuen Verbrauchergesellschaft werden die Individuen selbst zur Ware, sie mussen sich auf dem Markt als Konsumgut bewerben und verkaufen. Sie sind zugleich Konsument, aber auch Handelsartikel und Vermarkter, Ware und Verkaufer. Der Wandel, den Zygmunt Bauman im Blick hat, beruht auf der Verschiebung der Dominanz von der Produktion zur Konsumtion und einer daraus folgenden Neudefinition der Menschen. Zygmunt Bauman untersucht die Auswirkungen der vom Konsum bestimmten Haltungen und Verhaltensmuster auf verschiedene, scheinbar nicht miteinander verbundene Aspekte des sozialen Lebens: auf Politik und Demokratie, soziale Spaltungen und Schichtungen, auf Gemeinschaften und Partnerschaften, Identitatsbildung und die Produktion sowie den Gebrauch von Wissen und Wertorientierungen. Mit dem Schwinden der moralischen Integration in Gruppen und Familien mindert sich auch die Bereitschaft, im Kleinen Verantwortung fur andere zu ubernehmen und im Großen einen Sozialstaat einzufordern. Und die Armen erscheinen nicht mehr als (potentielle) Arbeitskrafte oder Objekte des Sozialstaates, sondern als gescheiterte Verbraucher, als nicht brauchbare Guter. Da sie in einer solchen Gesellschaft vollig nutzlos sind, sind sie menschlicher »Abfall«, fur den im Zeichen der Deregulierung niemand Verantwortung zu ubernehmen hat. Die Invasion und Kolonisierung des Geflechts menschlicher Beziehungen durch marktinspirierte und -geformte Weltanschauungen und Verhaltensmuster sind neben den Quellen des Unmuts, des Dissens und des gelegentlichen Widerstands gegen diese »Besatzungsmachte« die zentralen Themen dieses neuen Buches von einem sozialwissenschaftlichen Denker, der zu den originellsten und weitsichtigsten unserer Zeit zahlt.


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Product Details
  • ISBN-13: 9783868542110
  • Publisher: Hamburger Edition
  • ISBN-10: 3868542116
  • Publisher Date: 9/1/2009


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