Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
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Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?

Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?


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About the Book

Der Lebensmittelhandel befindet sich im Wandel. Immer mehr Online-Anbieter machen dem stationären Handel Konkurrenz. Anders als in anderen Ländern haben in Deutschland aber nach wie vor die stationären Lebensmittelhändler den größten Marktanteil. Wieso hinkt Deutschland beim E-Commerce noch hinterher? Wie beeinflusst der Online-Handel die Kaufentscheidungen der Konsumenten? Niklas Rosopulo untersucht in seiner Publikation die wichtigsten Einflussfaktoren im Online-Food-Retailing. Aufgrund der zunehmenden Digitalisierung wird der Internethandel mit Lebensmitteln immer populärer, da Tablet- und Smartphone-Apps das Einkaufserlebnis enorm vereinfachen. Rosopulo gibt deshalb praktische Handlungsempfehlungen für den Lebensmittelhandel und legt ein besonderes Augenmerk auf herkömmliche Low-Interest-Products. Aus dem Inhalt: - Lebensmittelhandel; - Onlinehandel; - Kaufentscheidung; - Konsumentenverhalten; - E-Commerce; - Digitalisierung


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Product Details
  • ISBN-13: 9783960953432
  • Publisher: Studylab
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 172 gr
  • ISBN-10: 3960953437
  • Publisher Date: 04 Oct 2018
  • Height: 210 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 148 mm


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Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
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Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
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