Leichte Sprache fur alle?: Eine zielgruppenorientierte Rezeptionsstudie zu Leichter und Einfacher Sprache (German Edition)
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Leichte Sprache fur alle?: Eine zielgruppenorientierte Rezeptionsstudie zu Leichter und Einfacher Sprache (German Edition)

Leichte Sprache fur alle?: Eine zielgruppenorientierte Rezeptionsstudie zu Leichter und Einfacher Sprache (German Edition)


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About the Book

Was macht Leichte Sprache leicht? Wie erfolgreich sind neue Sprachvarietaten wie Leichte Sprache und Einfache Sprache? Und wer kann von ihnen profitieren? Mit ihrer zielgruppenorientierten Rezeptionsstudie ermoglicht Silke Gutermuth erstmals die empirische Validierung aktueller Methoden der Verstandlichkeitsoptimierung von Texten. Mit einem multimethodischen Ansatz untersucht sie die Rezeption authentischer Texte unterschiedlicher Komplexitat durch Menschen mit kognitiven Einschrankungen, Menschen mit Migrationshintergrund und Senioren. Neben einer Analyse des Blick- und Leseverhaltens der Probanden mittels Eyetracking stellt sie die Ergebnisse anschließender Verstandlichkeits- und Recall-Tests vor. Die Triangulation dieser Prozessdaten erlaubt die Korrelation textueller Enkodierungsstrategien mit den damit verbundenen kognitiven Dekodierungsprozessen fur Leichte und Einfache Sprache. Daraus konnen erstmalig Schlussfolgerungen uber die Effizienz der Textvarianten im Hinblick auf ihre Lesbarkeit und Verstandlichkeit gezogen werden. Silke Gutermuth lehrt und forscht an der Johannes Gutenberg-Universitat Mainz am TRA&CO Center des Fachbereichs Translations-, Sprach- und Kulturwissenschaft. Ihre Forschungsinteressen liegen in der Angewandten Linguistik und Translationswissenschaft mit einem Fokus auf Eyetracking- Verfahren sowie der Rezeption Leichter und Einfacher Sprache.


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Product Details
  • ISBN-13: 9783732905874
  • Publisher: Frank & Timme
  • Binding: Paperback
  • Language: German
  • Width: 406 mm
  • ISBN-10: 373290587X
  • Publisher Date: 10/30/2020
  • Height: 210 mm
  • Weight: 18.796 gr


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Leichte Sprache fur alle?: Eine zielgruppenorientierte Rezeptionsstudie zu Leichter und Einfacher Sprache (German Edition)
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Leichte Sprache fur alle?: Eine zielgruppenorientierte Rezeptionsstudie zu Leichter und Einfacher Sprache (German Edition)
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