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Les 5 forces de Porter

Les 5 forces de Porter


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About the Book

Un guide pratique et accessible pour comprendre le modèle des 5 forces de Porter !

Imaginé dans les années 70 par Michael E. Porter, le modèle des cinq forces fait partie des incontournables en stratégie. À la fois conceptuel et simple d'utilisation, il permet aux décideurs de percevoir les jeux de forces et d'influences qui composent les industries dans lesquelles sont positionnées leurs entreprises.

Ce livre vous aidera à
- analyser les atouts et faiblesses de vos concurrents;
- vous rendre compte des tendances de votre secteur;
- visualiser les enjeux de votre industrie;
- Et bien plus encore !

Le mot de l'éditeur:
Avec l'auteure, Stéphanie Michaux, nous avons cherché à présenter aux lecteurs un modèle qui leur permettra de visualiser les champs de force d'une industrie définie. Enfin, les entrepreneurs, parmi ceux-ci, ne manqueront pas d'apprécier sa simplicité de mise en application ainsi que sa clarté. - Juliette Nève

À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing
La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806262387
  • Publisher: 50minutes.Fr
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Comprendre les sources des avantages concurrentiels
  • Width: 129 mm
  • ISBN-10: 2806262380
  • Publisher Date: 04 Jun 2015
  • Height: 198 mm
  • No of Pages: 60
  • Spine Width: 3 mm
  • Weight: 118 gr


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