L'impatto delle etichette alimentari sul comportamento d'acquisto dei consumatori in Malesia
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L'impatto delle etichette alimentari sul comportamento d'acquisto dei consumatori in Malesia

L'impatto delle etichette alimentari sul comportamento d'acquisto dei consumatori in Malesia


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About the Book

I cambiamenti nell'ambiente alimentare, compresi i cibi pronti, i surgelati e i fast food ad alto contenuto energetico e di grassi, hanno influenzato le opinioni dei consumatori malesi attenti alla salute. Un approccio per misurare la consapevolezza della salute e della sicurezza tra i malesi è quello di misurare l'effetto dell'etichettatura degli alimenti sulla decisione del pubblico di acquistare prodotti alimentari. L'etichettatura degli alimenti offre una grande quantità di informazioni sulla maggior parte degli alimenti confezionati. Questa ricerca esamina l'uso teorico e pratico dell'etichettatura degli alimenti per i prodotti di consumo in Malesia e cerca di convalidare un modello esteso di teoria del comportamento pianificato (TPB) sui dati ricavati dai consumatori della Malesia. Oggi i consumatori sono esposti a molte etichette nel mercato alimentare. Pertanto, per i consumatori malesi, l'esistenza di etichette sui prodotti alimentari è diventata un argomento di interesse. Alcune etichette sono fuorvianti e possono creare confusione nei consumatori. Nonostante la crescente consapevolezza dei consumatori, molti di loro hanno ancora problemi a comprendere i termini e i concetti scientifici delle etichette alimentari.


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Product Details
  • ISBN-13: 9786206070801
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 144
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 6206070808
  • Publisher Date: 07 Jun 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 272 gr


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