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About the Book

Se sei un imprenditore, un manager d'azienda o un aspirante tale e sei in cerca di una lettura concreta e stimolante per la tua carriera, questo è il libro che fa per te.

Questo libro, infatti, è con tutta probabilità unico nel suo genere poiché raccoglie oltre 20 anni di esperienze lavorative in Italia e all'estero in ambito aziendale e le rielabora in un modo diverso dal solito, più accessibile e stimolate rispetto ad un noioso trattato accademico, pur mantenendo intatto il valore dei contenuti.

Ho preso i casi più significativi della mia carriera come esperto in Risorse Umane e Psicologo del lavoro (insomma, lo specialista in selezione, formazione e motivazione del personale - per quanto sia una semplificazione di ciò che faccio) e li ho trasformati nella storia tragicomica del capitano d'impresa Achab (chiaro riferimento al personaggio immaginario del romanzo Moby Dick, creato da Herman Melville) e di Bulldog: il suo "cane da guardia" fidato quanto scemo, poiché non sa distinguere le minacce da ciò che dovrebbe proteggere, ed azzanna chiunque non sia Achab.

Lo stile di scrittura è snello, dritto al punto e di facile comprensione, con definizioni essenziali utili anche a chi è già esperto come richiamo delle fondamenta e, soprattutto, ricco di preziosi casi aziendali reali, che vanno dalla gestione delle persone in azienda alle vendite, trasformati nelle disavventure del Capitano Achab, Bulldog ed altri personaggi.
Tramite questa forma narrativa, cerco di mettere in evidenza i comportamenti disfunzionali e quelli virtuosi riscontrati negli anni, così come le differenze tra gli imprenditori italiani e quelli esteri conosciuti nel Regno Unito, in Svizzera, Spagna, Russia etc. in una modalità anonima che mi consenta di raccontare ciò che veramente succede dentro le imprese senza nuocere alla reputazione di nessuno ed anzi trasformando tali fatti in critiche costruttive.

Il risultato che mi auguro con umiltà di fornire a te che leggi è un confronto indiretto, tramite la scrittura, sul tema del fare business e delle Risorse Umane, oltre che uno spunto di riflessione molto pratico che possa aiutarti ad evitare gli errori più comuni di altri pari-grado (imprenditori e manager) e ad acquisire e perfezionare alcune procedure d'eccellenza.

Mattia Loy - HR Manager e Psicologo del Lavoro


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Product Details
  • ISBN-13: 9798867691608
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Utopia1 SRL: Una lettura per imprenditori e manager che aiuta a rafforzare la propria impresa tramite storie vere sul marketing e le risorse umane.
  • Width: 152 mm
  • ISBN-10: 8867691600
  • Publisher Date: 20 Nov 2023
  • Height: 229 mm
  • No of Pages: 258
  • Spine Width: 14 mm
  • Weight: 399 gr


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