L'interesse dei consumatori per la creatività dei prodotti
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L'interesse dei consumatori per la creatività dei prodotti

L'interesse dei consumatori per la creatività dei prodotti


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About the Book

Lo sviluppo di nuovi prodotti è considerato uno dei settori più cruciali delle competenze delle aziende per il successo delle loro attività. Le ricerche indicano che la creatività e l'innovazione nei prodotti sono tra le fonti chiave per la sopravvivenza delle aziende nel lungo periodo. L'avvio e lo sviluppo di idee creative da trasformare in nuovi prodotti è considerato una delle proprietà principali di una strategia di innovazione. La creatività incoraggia la produzione di idee nuove e significative, che è una delle basi principali dell'innovazione. Essa genera la differenziazione del prodotto, che è un indicatore cruciale della performance di un'azienda, ed è diventata uno degli elementi fondamentali della ricerca in molte materie, dalle belle arti alla psicologia. Questa ricerca studia la relazione tra la creatività nello sviluppo di nuovi prodotti e la loro attrattiva per i consumatori. Si cerca di capire a quali condizioni la creatività di un prodotto allontana i clienti in termini di livello di attrattiva. Definisce la creatività come un'idea nuova e significativa percepita dall'ambito per il quale è stata generata; il successo dell'implementazione si traduce in innovazione.


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Product Details
  • ISBN-13: 9786206543688
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 186 gr
  • ISBN-10: 6206543684
  • Publisher Date: 10 Oct 2023
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm


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