Living the Corporate Purpose by Mark Chong at Bookstore UAE
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Living the Corporate Purpose

Living the Corporate Purpose


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About the Book

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.


This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.


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Product Details
  • ISBN-13: 9789811221217
  • Publisher: World Scientific Publishing Company
  • Publisher Imprint: World Scientific Publishing Company
  • Height: 229 mm
  • No of Pages: 192
  • Spine Width: 13 mm
  • Weight: 478 gr
  • ISBN-10: 9811221219
  • Publisher Date: 29 Jan 2021
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: Insights from Companies in Asia
  • Width: 152 mm


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