This book was written for Accountants & CPAs who approach the industry as business people and contributors to helping small business owners maintain profitable businesses. If you expect to be a competitive and successful accounting professionals, then local marketing has become essential to your online efforts. The most competitive Accountants & CPAs are finding an increasing number of ways to improve their online marketing results. With products that allow for target specific campaigning, implementing effective marketing strategies and using the right tools can help you carefully track results while maximizing your ROI with every campaign launched. You can get everything you need to know here. This is also a must read if you are hiring someone else to do your marketing. The things in this book are things you should know before you hire someone else to do it for you. Knowing this information will save you a tremendous amount of money in the future.
About the Author: Clarence Williams has spent most of his professional career in business consulting, information technology, sales and business development. Working with and coaching small business owners, his goal has always been to find ways to bring big company applications and solutions to the small and medium business community. As the founder of Push Button Local Marketing, LLC., he's spent the last 7 years focused on local marketing strategies, techniques and tools that accounting professionals can use to dominate a local area. The goal of the firm is to partner with one accounting professional in a local area and implement strategies that lead to profitable new clients. We expect our clients to dominate their local area within 3 to 6 months. We limit our services to one Professional in an area because working with more than one would make it difficult to get solid results and a clear return on investment for our clients. So before we bring on a new client, we will perform a complete marketing assessment and competitive analysis of their local area. This allows us to evaluate the potential returns we can expect and set our clients expectations accordingly. Our marketing campaigns are designed to help you achieve the greatest return on investment. If we don't see a way to get you on the front page of the search results and keep you there, we will let you know that up front. This books was written so you don't have to spend your hard earned money on consultants and marketing efforts that will not lead to new business. Most of the strategies in this book are things you can do yourself. Nonetheless, our clients hire us so they can focus on their core business while we focus on helping them generate new business. http: //LocalMarketingForAccountants.com