Location-based-Marketing by Sonja Niegel at Bookstore UAE
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Location-based-Marketing

Location-based-Marketing


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About the Book

Viele ortsansässige Unternehmen haben das Potenzial, das Location-based-Marketing ihnen bietet, noch nicht erkannt. Im Rahmen dieses Buches soll Unternehmen in erster Linie die Angst vor dieser neuen Form der Werbung genommen und die Frage geklärt werden, ob und inwieweit ein Einsatz der Instrumente von Location-based-Services für Unternehmen sinnvoll ist. Ortsansässige Unternehmen, wie beispielsweise die Eisdiele um die Ecke, die Stammkneipe oder das naheliegende Schwimmbad, schrecken vor innovativen Marketingkampagnen oft zurück. Sie sind der Ansicht, dass eine Abweichung vom standardisierten Kurs unvorhersehbare und unkontrollierbare Investitionen erfordert und sehr zeitaufwendig ist. Dabei richtet sich Location-based-Marketing genau an die Zielgruppen, die diese Unternehmen erreichen möchten, denn im Zentrum stehen lokale Kundengruppen, z.B. Stammkunden, Freunde und Bekannte. Eine ausführliche Einleitung zum Verständnis von Location-Based-Marketing und Location-Based-Services soll dazu beitragen, zu verstehen, worum es sich eigentlich handelt und welche Potenziale mit den neuen Anbietern einhergehen. Nach einer Analyse der vier in Deutschland relevantesten Location-based-Services anhand verschiedener Kriterien soll ein realistisches Bild darüber vermittelt werden, welche Einsatzmöglichkeiten die neuen Location-based-Service Anbieter Unternehmen ermöglichen, welche Potenziale dahinter stehen und wieso Unternehmen diese kostengünstige Form der Werbung für sich nutzen sollten.
About the Author: Sonja Niegel wurde 1985 in Groß-Gerau geboren. Ihr berufsbegleitendes Studium der Medienwirtschaft schloss die Autorin im Jahr 2012 mit dem akademischen Grad der Diplom-Medienwirtin erfolgreich ab.


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Product Details
  • ISBN-13: 9783842888838
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 227 gr
  • ISBN-10: 384288883X
  • Publisher Date: 09 Jan 2013
  • Height: 254 mm
  • No of Pages: 94
  • Series Title: German
  • Sub Title: So erreichen Sie ihre Kunden ganz einfach direkt vor der eigenen Tür!
  • Width: 178 mm


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