Logo Design -A handbook
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Logo Design -A handbook

Logo Design -A handbook


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About the Book

Hello there! I could start with cliches like ‘Thanks for buying this book!’ or ‘Congratulations!' But concise communication is key (as is evident throughout this book), so let’s get right to it! This book is the perfect guide for you if you are a designer and are working or are going to work with logo designs. I have analyzed the most important aspects of logo design - fonts, colours, whitespace, etc., from the perspective of a consumer, and on the basis of this analysis, have created a handbook for you to guide you through the dilemmas that may arise while you are designing. A logo is that element around which the entire brand identity revolves, and hence is important in appealing to the target customer. Often, the audience does not realise the effect of logo design on their preferences. However, the logos always have an impact on their subconscious, as we will illustrate in the following chapters through a plethora of case studies and explanations. And it is now your job to appeal to that subconscious. Luckily, for you, this book has the principles and philosophical insights ready to help you achieve just that. This book would not have been possible without Tanmay Bansal, my senior in school. He has helped me throughout the process to ensure that the book covers everything. So, grab your canvas and have fun!


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Product Details
  • ISBN-13: 9789387063013
  • Publisher: Blue Diamond Publishing
  • Binding: Paperback
  • Language: English
  • Weight: 3.302 gr
  • ISBN-10: 9387063011
  • Publisher Date: 01 Jan 2017
  • Height: 203.2 mm
  • No of Pages: 78


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