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Los 7 Pilares Del Marketing Digital

Los 7 Pilares Del Marketing Digital


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About the Book

Los 7 pilares del Marketing son un marco de trabajo integral y un nuevo paradigma para el aprendizaje y dominio de la disciplina del Marketing que evoluciona constantemente. Este libro provee un nuevo prisma por donde visualizar la estrategia, el presupuesto, ejecución y análisis del universo de las ideas del Marketing integrado y completo (tradicional y digital), tácticas y técnicas. Los 7 Pilares ilustrarán el ecosistema que comprende el internet - desde medios sociales hasta los rasgos analíticos de las páginas Web - y provee una metodología práctica para lograr entender el espectro completo de las oportunidades que ofrece el Marketing digital. Decidí crear los 7 Pilares en español con la colaboración de Ouali Benmeziane - CEO, su equipo en WebCongress, Inc. Para lograr un acceso a este sistema organizacional y educacional, con el cual podemos construir y aplicar los conocimientos de Marketing; se utilizan para la planificación, ejecución y análisis de todos los tipos de esfuerzos en este campo. Los 7 Pilares tienen un enfoque práctico y científico del Marketing no una teoría vaga sin fundamentos. Han sido forjados en casi 20 años de pruebas, actividades para el beneficio de nuevas empresas y empresas pertenecientes al Top 500 de Fortune. ¡Haciendo al Marketing responsable! De los resultados - tanto errores y éxitos por igual- son abarcados en esta metodología de fácil aprendizaje. Lo atractivo de los 7 Pilares es que vienen con cada detalle - desde una aplicación para móviles hasta palabras específicas utilizadas en las herramientas de búsqueda en la web - de vuelta al escenario completo. El Marketing es una práctica holística, un campo interconectado que requiere un marco de trabajo para lograr entender la relación de todos los aspectos como un todo. El aprendizaje de una táctica específica en una forma vacía y rápida va en contra de la productividad. Los 7 Pilares representan mucho más que tácticas específicas; son principios extralimitados, o campos energéticos que gobiernan el mundo del Marketing. Este libro introduce un sistema comprobado y completo que le permitirá encontrar su lugar y progresar en el amplio mundo del Marketing digital. Es una guía práctica que provee preguntas educativas y herramientas de valor. Siéntase libre de explorar el contenido, de buscar las áreas específicas de su mayor interés. Cada elemento, cada sesión, son parte de un sistema mayor, pero pueden ser aprendidas de manera independiente. Ahora bien, le recomiendo que lea las páginas de introducción y luego explorar en detalle cada sesión (Por ejemplo: Los 7 Pilares de Marketing Digital, 7 Modos, 7 Ángulos, etc.) esto le brindará una perspectiva más amplia del mundo del Marketing. O si bien prefiere, abarque las sesiones aleatoriamente, para la comprensión de ideas y posterior implementación en una campaña de Marketing. Recuerde, este es un libro de introducción a un vasto marco en otras áreas que se deben estudiar en profundidad. En un futuro, se publicarán libros complementarios para áreas específicas en más detalle, con libros para cada Pilar y Modo, así como, las mejores prácticas específicas por industria (Por ejemplo: Los 7 Pilares del Marketing Digital; Edición Para Turismo y Viajes) vale la pena resaltar, que es la primera edición especializada en la que estoy trabajando en la actualidad.


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Product Details
  • ISBN-13: 9780986236532
  • Publisher: 7 Pillars Digital Marketing Academy, LLC
  • Publisher Imprint: 7 Pillars Digital Marketing Academy, LLC
  • Height: 229 mm
  • No of Pages: 152
  • Series Title: Spanish
  • Sub Title: Un Sistema Integrado de Marketing
  • Width: 152 mm
  • ISBN-10: 0986236535
  • Publisher Date: 18 Aug 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 263 gr


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