Los Grandes Secretos del Lettering at Bookstore UAE
Los Grandes Secretos del Lettering

Los Grandes Secretos del Lettering


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

​El lettering, una de las especialidades de gráfica aplicada de más larga trayectoria, vive una segunda época dorada. La singularidad de cada obra y su factura artesanal han actuado como contrapunto del mundo digital y están devolviendo a este arte centenario el lugar que se merece en la práctica del diseño. Este manual básico recupera los principios y técnicas del dibujo artesanal de letras para darlos a conocer entre los estudiantes y profesionales de hoy en día y cualquier aficionado a la belleza de este arte. Desde qué es el lettering y en qué se diferencia de la tipografía y la caligrafía, pasando por los principios de composición y los recursos ornamentales más recurrentes hasta los estilos artísticos o el proceso de diseño, este libro revela los secretos necesarios para sumergirse con rigor en la técnica y la práctica del dibujo de letras hechas a mano. Con este libro aprenderás a: > Educar tu mirada para reconocer el arte que hay detrás del lettering callejero > Emplear la terminología específica de la profesión > Utilizar las herramientas básicas como la plumilla y el rotulador > Reconocer los estilos tipográficos y aplicarlos adecuadamente > Trabajar correctamente con la estructura, la jerarquía y la distorsión > Aplicar los ornamentos y florituras básicos > Jugar con el color y las texturas > Digitalizar tus obras y tratarlas con un programa de dibujo vectorial > Vivir del lettering como profesión.

Lettering, one of the oldest graphic art specialties, is experiencing a second golden age. The uniqueness of each work acts as a counterpoint to the digital world and is bringing this art back to its well-deserved place in design practice. This basic manual includes principles and techniques to help students, professionals, and hobbyists dive into hand-drawn lettering.
About the Author: Martina Flor is a Berlin-based designer and illustrator who specializes in lettering and font design. She works for publishing houses, publicity agencies, and private clients.


Best Sellers



Product Details
  • ISBN-13: 9788425230219
  • Publisher: Editorial Gustavo Gili
  • Sub Title: Dibujar Letras: Desde El Boceto Al Arte Final
  • ISBN-10: 8425230217
  • Publisher Date: 01 May 2020


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Los Grandes Secretos del Lettering
Editorial Gustavo Gili -
Los Grandes Secretos del Lettering
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Los Grandes Secretos del Lettering

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!