Lotus Exige Challenge. Konzeption eines fiktiven Motorsportevents
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Lotus Exige Challenge. Konzeption eines fiktiven Motorsportevents

Lotus Exige Challenge. Konzeption eines fiktiven Motorsportevents


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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1.0, Hochschule Fresenius; Hamburg, Veranstaltung: Angewandtes Event Management, Sprache: Deutsch, Abstract: Die Stadt Hamburg scheint langsam ihren Glanz als Welt- und Sportstadt zu verlieren. Es besteht also dringenden Nachholbedarf, das Image, sowie den Bekanntheitsgrad zu steigern um international wieder an Aufmerksamkeit und Reputation zu gewinnen. Als passende Maßnahme bietet sich ein außergewöhnliches Event an, welches im Sommer das sportbegeisterte Publikum in die Hamburger Innenstadt locken soll. Es soll ein Autorennen um die Binnen- und Außenalster ausgetragen werden. Als Hauptsponsor ist der Sportwagenhersteller Lotus denkbar, da die Marke Lotus und die verschiedenen Modelle der Marke in Deutschland noch an Bekanntheit gewinnen können. Als Name der Veranstaltung wäre somit "Lotus Exige Challenge" denkbar. Motorsport soll der breiteren Massen leichter zugänglich gemacht werden und ohne hohe Kosten für das Publikum erlebbar werden. Die Hauptattraktionsplätze der Veranstaltung sind die Mönckebergstraße, der Rathausmarkt, der Jungfernstieg, sowie die Binnen- und Außenalster. Auf der Mönckebergstraße soll mit Lotus Sportwagen von erfahrenen Rennfahrern auf Höchstgeschwindigkeit beschleunigt werden. Plätze als Beifahrer werden vor dem Event versteigert. Am Jungfernstieg werden eine Videoleinwand, mehrere Tribünen, die Zielgerade und die Boxengasse aufgebaut um für die entsprechende Motorsportatmosphäre zu sorgen. Die Siegerehrung findet auf dem Balkon des Heine Hauses statt. Die Rennstrecke wird knapp zehn Kilometer lang sein und um die Außen-, sowie Binnenalster führen. Auf dem Rathausmarkt werden mit einer Bühne und einer weiteren Videoleinwand, sowie verschiedenen Ständen der Nebensponsoren die Hauptattraktionen des Events stattfinden. Auf der Bühne wird das Rennen moderiert, verschiedene Shows, inklusive Gewinnspiele, und Showacts durchgeführt. Außer


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Product Details
  • ISBN-13: 9783656960027
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 365696002X
  • Publisher Date: 02 Jun 2015
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 104 gr


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Lotus Exige Challenge. Konzeption eines fiktiven Motorsportevents
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