Lubricant Marketing, Selling, and Key Account Management
Home > Business & Economics > Economics > Lubricant Marketing, Selling, and Key Account Management
Lubricant Marketing, Selling, and Key Account Management

Lubricant Marketing, Selling, and Key Account Management


     0     
5
4
3
2
1



International Edition


About the Book

The global lubricants market exceeds $110 billion, with strong future estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.

  • Covers how and why people and companies buy lubricants
  • Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities
  • Details how to identify specific target market segments and sell to key lubricant accounts
  • Discusses how to forecast future demand for lubricants in all types of global markets

This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.


About the Author:

David Whitby is Chief Executive of Pathmaster Marketing Ltd, a business development consultancy for the international downstream oil, gas and energy industries, which he founded in 1992. Pathmaster Marketing has advised clients in the UK, France, Germany, Belgium, Denmark, Poland, Hungary, Russia, the US, Canada, Israel, Saudi Arabia, Iran, South Africa, Brazil, Singapore, Malaysia, Thailand and Australia on business planning, business strategy, market development and technology commercialisation. Specialist sectors include lubricants, fuels, new energies and speciality chemicals.

An Australian by birth, David began his career with British Petroleum, as a process chemist in a refinery in Western Australia. He worked for BP for 22 years in a number of management positions, including Marketing and Business Development Manager at Kalsep (an advanced separations company), Business Manager at BP Ventures, Project Leader for Industrial Lubricants at BP Research and Marketing Services Officer at Duckhams Oils.

David was Programme Director for Lubricants Courses at the Oxford Princeton Programme and he ran the Advanced Lubrication Training Programme for the UK Lubricants Association. He has written numerous papers and articles on lubricants, has chaired and lectured to international conferences and directed over 120 training lubricants courses in more than 30 countries. He writes the bimonthly Worldwide column for Tribology and Lubrication Tribology, published by the US Society of Tribologists and Lubrication Engineers.

In addition to running Pathmaster Marketing, David was Non-Executive Chairman of Microbial Solutions Ltd., a start-up from the University of Oxford, from 2007 to 2015, and a Non-Executive Director of the Sonic Development Company Ltd., from 1998 to 2003. His books Lubricant Blending and Quality Assurance and Lubricant Analysis and Condition Monitoring are published by CRC Press.

David has lived in Woking, Surrey, United Kingdom, for more than 38 years and is married with two daughters and four grandchildren.


Best Sellers



Product Details
  • ISBN-13: 9781032331461
  • Publisher: Taylor & Francis
  • Publisher Imprint: CRC Press
  • Height: 233 mm
  • No of Pages: 416
  • Spine Width: 0 mm
  • Width: 156 mm
  • ISBN-10: 1032331461
  • Publisher Date: 21 Sep 2022
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 779 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Lubricant Marketing, Selling, and Key Account Management
Taylor & Francis -
Lubricant Marketing, Selling, and Key Account Management
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Lubricant Marketing, Selling, and Key Account Management

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!