Más allá del Customer Experience by Elena Alfaro García
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Más allá del Customer Experience

Más allá del Customer Experience


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International Edition


About the Book

¿Buscas mejorar los resultados de tu negocio o de tu desempeño en la organización para la que trabajas?

Este curso te ofrece una forma amena, conectada, rigurosa y práctica de abordar los principales ejes de la experiencia del cliente (propósito y alma del negocio, ejes de la marca, experiencia del empleado, insights de mercado e innovación) y además adentrarte en lo último en neuromarketing, emociones y fascinación para conseguir que tus clientes te recomienden, estén comprometidos con tu marca e incluso lleguen a convertirse en fans.

En este libro encontrarás:

  • Conceptos básicos de Customer Experience.
  • Cómo diseñar experiencias de marca.
  • Metodología para la generación de fans: FANScinology.
  • Casos de éxito de distintos sectores.
  • Pautas para elaborar tu propio proyecto.
  • Acceso a contenido digital exclusivo y test de autoevaluación a través de códigos QR.

Los cursos de Elena Alfaro en FANScinology han sido reconocidos por distintas organizaciones e instituciones. No dejes de acceder a un conocimiento dispuesto en 2 Módulos y 10 pasos con múltiples ejemplos de distintas industrias, tamaños de negocio y ejercicios que te llevarán a poder plantear tu caso.

Además, no se trata de un curso sin más, formarás parte de una comunidad que ya abarca los cinco continentes.


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Product Details
  • ISBN-13: 9798847178471
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 246 mm
  • No of Pages: 538
  • Spine Width: 28 mm
  • Weight: 997 gr
  • ISBN-10: 8847178479
  • Publisher Date: 15 Sep 2022
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: 10 pasos de Marketing Experiencial y CX.
  • Width: 189 mm


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