Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
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Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden

Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden


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About the Book

Bachelorarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Fachhochschule des Mittelstands, Sprache: Deutsch, Abstract: Stellen Sie sich vor, Sie sind auf der Suche nach einem neuen Paar Turnschuhe für den Sport. Sie haben bereits diverse Online-Shops durchstöbert und unzählige Produktbewertungen gelesen, aber Sie können sich einfach nicht entscheiden, welches Modell das Beste für Sie ist. Da fällt Ihnen ein Beitrag auf Instagram auf, den Ihr Lieblings-Influencer geteilt hat. Dieser trägt ein Paar Turnschuhe, die Sie sofort begeistern. Die Schuhe sehen stylisch und bequem aus, und Ihr Influencer schwärmt in seinem Beitrag davon, wie gut sie sich für das Training eignen. Innerhalb von Minuten haben Sie das Paar bestellt, überzeugt von der Meinung Ihres Influencers. Diese kurze Geschichte verdeutlicht die Macht des Influencer-Marketings. Im Vergleich zu herkömmlichen Werbemaßnahmen ist es für den Kunden überzeugender, den Turnschuh zu kaufen, nachdem er ihn bei einem Influencer gesehen hatte, da er davon ausgeht, dass das Produkt aufgrund der Empfehlung seinen Bedürfnissen entspricht. Dies veranschaulicht demnach die Wirkung von Influencer-Marketing auf die Kaufentscheidungen potenzieller Kunden. Es gibt widersprüchliche Beweise für die Auswirkungen des Influencer-Marketings auf Kaufentscheidungen. Einige Studien deuten auf eine positive Wirkung hin, während andere die Wirkung als begrenzt oder nicht vorhanden einschätzen. Weitere Forschung ist erforderlich, um die Faktoren zu verstehen, die die Wirksamkeit des Influencer-Marketings beeinflussen. Influencer-Marketing kann bedingt dazu beitragen, die Kaufentscheidung potenzieller Kunden zu beeinflussen, und daher sollten Unternehmen erwägen, es in ihre allgemeine Marketingstrategie zu integrieren. Es ist wichtig, authentische und glaubwürdige Influencer auszuwählen, die Ihre Produkte repräsentieren, um den Ruf Ihres Unternehmens nicht zu s


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Product Details
  • ISBN-13: 9783346867551
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3346867552
  • Publisher Date: 13 Apr 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 177 gr


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