The Maker City Playbook is a comprehensive case studies and how-to information useful for city leaders, civic innovators, nonprofits, and others engaged in urban economic development. The Maker City Playbook is committed to going beyond stories to find patterns and discern promising practices to help city leaders make even more informed decisions.

Maker City Playbook

• Chapter 1: Introduction and a Call to Action
• Chapter 2: The Maker movement and Cities
• Chapter 3: The Maker City as Open Ecosystem
• Chapter 4: Education and Learning in the Maker City
• Chapter 5: Workforce Development in the Maker City
• Chapter 6: Advanced Manufacturing and Supply Chain inside the Maker City
• Chapter 7: Real Estate Matters in the Maker City
• Chapter 8: Civic Engagement in the Maker City
• Chapter 9: The Future of the Maker City

Peter Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 25 years. As chairman of Re: Imagine Group, Hirshberg shapes strategies at the confluence of people, places, brands and cities. He has led the development of Urban Prototyping, a global movement that engages citizens in the co-creation and co-planning of their cities. Hirshberg is an advisor for the Department of Laborâ (TM)s Makership workforce development initiative. He has contributed to the United Nations Global Pulse where he addressed the General Assembly on their initiative for real-time data for international development. He is the former Chairman of Technorati, the pioneering social media search engine and ad network. During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing. He is a Senior Fellow at the USC Annenberg Center on Communication Leadership and a Henry Crown Fellow of the Aspen Institute. Hirshberg is a frequent technology and media industry speaker, having presented at TED, the World Economic Forum, DLD, EG the Entertainment Gathering, and The Aspen Ideas Festival.

Dale Dougherty is the founder and Chief Executive Officer of Maker Media, Inc. which launched Make: magazine in 2005, and Maker Faire, which held its first event in the San Francisco Bay Area in 2006. Dale's vision and mission continue to be the guiding force for the family of brands. The maker movement is contributing to a thriving market ecosystem, serving the needs of makers as they seek out product support, startup advice, and funding avenues. Make: plays an important role as a collaborator and resource for makers as they transition from hobbyists to professionals. Make: began at O'Reilly Media where Dale was a co-founder and the first editor of their computing trade books. When not in the office, Dale can be found making award-winning wines with his family in Sebastopol, CA.

Marcia Kadanoff is a recognized expert in ROI marketing and attribution analysis, providing guidance on marketing strategy and implementation to the C-Suite at 3Com, Content Rules, Levi Strauss, Microsoft, Oracle, Presence Learning. and Wells Fargo. She is a contributor to Marketing Profs, Clickz, and Mashable and a frequent speaker on lead nurturing, marketing automation, ROI marketing, and marketing attribution. Most recently, she served as CMO to Bislr/Autopilot where she was responsible for positioning and launching this company into the marketing automation space. She came to Bislr/Autopilot through its acquisition in June 2013 of Open Marketing, the fastest growing content marketing agency in San Francisco. At Open Marketing, Kadanoff built a successful practice focused on best practices in inbound marketing, landing page optimization, and content marketing / lead nurturing campaigns.