The Making of Dirt is Good Book by David Arkwright
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The Making of Dirt is Good

The Making of Dirt is Good


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About the Book

In 2005, Unilever ignored whiter than white in favor of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washing detergents. The campaign was devised by David Arkwright and his marketing team at Unilever. Today, it continues to be one of Unilever's most successful campaigns. As well as transforming the Persil and OMO brands, the campaign has become a defining moment in the marketing and branding world. This book, written by the person at the helm of Dirt is Good, is an essential case study in creating a global brand with an idea at its very core. The book reveals the trials, challenges, and successes experienced by Arkwright and his team, told as a very personal and engaging real-time adventure. And for marketers today, the book includes real and practical takeaways from this groundbreaking campaign.
About the Author: David Arkwright is the former global marketing director of Unilever, and was responsible for the launch of Dirt is Good. He is currently founding partner of MEAT, a global branding agency.


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Product Details
  • ISBN-13: 9781907794469
  • Publisher: Lid Publishing
  • Publisher Imprint: Lid Publishing
  • Depth: 13
  • Language: English
  • Returnable: N
  • Sub Title: A Personal Journal of Brand Transformation
  • Width: 135 mm
  • ISBN-10: 1907794468
  • Publisher Date: 12 May 2014
  • Binding: Paperback
  • Height: 211 mm
  • No of Pages: 104
  • Spine Width: 10 mm
  • Weight: 231 gr


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