Making Sense of Media by Arthur Asa Berger - Bookswagon
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Making Sense of Media

Making Sense of Media


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About the Book

Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book.

  • Offers a lively, accessible, and concise textbook to help readers understand mass media and their texts
  • Covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall
  • Explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media
  • Features chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed
  • Includes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student

About the Author: Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000).


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Product Details
  • ISBN-13: 9781405120173
  • Publisher: Wiley-Blackwell
  • Publisher Imprint: Wiley-blackwell
  • Depth: 19
  • Language: English
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 367 gr
  • ISBN-10: 1405120177
  • Publisher Date: 08 Oct 2004
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 206
  • Series Title: English
  • Sub Title: Key Texts In Media And Cultural Studies
  • Width: 159 mm


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