Faced with increasingly difficult circumstances - including reduced funding, complex regulations, and more demanding constituents - leaders of non-profits are in need of a practical guide for making their organizations as effective as possible. This book is that practical guide. Based on years of consulting work and research with a variety of non-profits, the author has studied the main challenges they face and has identified the optimal processes and methodologies for addressing their issues. Using a logical, step-by-step approach derived from his own personal experience as a corporate CEO, the author explains how non-profit leaders can establish the proper focus and priorities for their organizations through systematic strategic planning and performance-oriented execution. To help readers visualize this desired state, the book describes the successfully managed non-profit in clearly understood terms accompanied by real-world examples. Readers are also given a set of simple yet powerful management tools that they can readily apply to their own particular environment. For non-profit executives seeking straightforward guidance on how to ensure the effectiveness of their organization in challenging times, Manage Your Mission is the answer.
About the Author: Martin (Marty) Lattman is an experienced corporate executive, management consultant, and leadership educator. He served as President/CEO of two high-tech companies, culminating a business career that included positions as VP of Marketing, VP of Strategic Alliances, and VP of Indirect Channels among others. For the last eight years, Marty has focused on management consulting as well as teaching at the graduate school and professional development levels. His consulting practice has involved work with more than forty different clients, many of which were non-profit organizations of various sizes and types. This work has included strategic planning, organizational effectiveness studies, and advisory services to CEO's and Executive Directors. For seven years, Marty was a member of the professional faculty at the Carey Business School of Johns Hopkins University, where he taught numerous courses in marketing and strategy for the MBA program. Since 2006, Marty has served as a faculty member of the American Management Association. He has taught more than one hundred seminars on topics such as strategic planning, strategy execution, strategic agility, high impact decision-making, leadership development, advanced executive leadership, and other related subjects. Marty holds a BA from The College of Wooster and an MBA from Cornell University.