Management Control Systems und Behavioral Branding im Dienstleistungsbereich
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Management Control Systems und Behavioral Branding im Dienstleistungsbereich

Management Control Systems und Behavioral Branding im Dienstleistungsbereich


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About the Book

Anhand der drei Dienstleistungsmarken iDTGV(R), TGV Lyria(R) und Thalys(R), die allesamt im schienengebundenen Transportsektor tätig sind, wird der Frage nachgegangen, welche Management Control Systems eingesetzt werden sollten, um eine erfolgreiche Implementierung des Behavioral Branding zu gewährleisten. Management Control Systems sind spezifische Bündelungen verschiedener, den vier Management Controls (= Action, Results, Personnel und Cultural Controls) zugehörigen Maßnahmen: Es werden verschiedene Maßnahmen zu einem Management Control System kombiniert.
About the Author: Tobias Klein, Jahrgang 1981, hat nach dem Abitur zwei Jahre lang in Paris gelebt und dort eine Ausbildung zum Industriekaufmann absolviert (Abschluss der IHK und des französischen Brévet Technicien Supérieur de Commerce International). Hieran schlossen sich ein Bachelor Studium der Betriebswirtschaftslehre mit den Schwerpunkten "Interkulturelles Management", "Personalmanagement", und "Marketing Management", ein Master in Wirtschaftspsychologie an der Hochschule Fresenius in Köln und ein Studium der Betriebswirtschaftslehre an der Justus-Liebig-Universität in Gießen an.


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Product Details
  • ISBN-13: 9783842892378
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3842892373
  • Publisher Date: 14 Feb 2013
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 154 gr


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