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Management of Electronic and Digital Media

Management of Electronic and Digital Media


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About the Book

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.


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Product Details
  • ISBN-13: 9781305077560
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Depth: 19
  • Height: 229 mm
  • No of Pages: 368
  • Series Title: Cengage Series in Communication Arts
  • Weight: 594 gr
  • ISBN-10: 1305077563
  • Publisher Date: 01 Jan 2016
  • Binding: Paperback
  • Edition: 6
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 185 mm


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