Managementinstrumente in sich verändernden Unternehmensumwelten
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Managementinstrumente in sich verändernden Unternehmensumwelten

Managementinstrumente in sich verändernden Unternehmensumwelten


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About the Book

Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Dresden International University (Fachbereich Wirtschaftswissenschaften/ Unternehmensführung), Sprache: Deutsch, Abstract: In den letzten drei Dekaden hat sich das Umfeld für die Unternehmen durch den Einfluss neuer Marktgegebenheiten und eine rasant steigende Zahl von Wettbewerbern enorm gewandelt. Vor allem durch die, nach dem Fall des Eisernen Vorhangs, rasant fortschreitende Globalisierung wurden bekannte wirtschaftliche Gefüge wesentlich beeinflusst bzw. völlig verändert. "Verkürzung der Produktlebenszyklen, Globalisierung des Wettbewerbes in den meisten Sektoren, Virtualisierung von Wertschöpfungsketten, Ansteigen der Faktorkosten im eigenen Land - diese und andere Tendenzen führen zu höherer Komplexität und Dynamik im Managementalltag." (Schawel et al. ( 2009), S. 5). Die Zeiträume in denen sich die Unternehmen in stetig wachsenden Marktphasen befinden, verkürzten sich in den meisten Branchen signifikant. So fordert der Kampf um neue Absatzmärkte und Kunden von den Unternehmen die Überprüfung der eigenen Strategien in immer kürzeren Abständen. Die Geschwindigkeit mit der sich die Märkte ändern, nahm und nimmt rasant und stetig zu. Damit erhöhen sich die Anforderungen an die Menschen, die diese Unternehmen führen, wesentlich. Die Notwendigkeit zur Weiterentwicklung und Veränderung der Unternehmen in sich ändernden Marktgegebenheiten stellt also eine wesentliche Herausforderung für die Führungskräfte dar. Welche Weichenstellungen in Bezug auf die Strategie sind notwendig, welche Modifikationen hinsichtlich der Produkte und Dienstleistungen sind zu realisieren und nicht zuletzt, welche systematischen Ansätze müssen umgesetzt werden, um am Markt überhaupt erfolgreich zu bestehen? Das sind die Fragen, die besonders in Zeiten sich verändernder Unternehmensumwelten durch die jeweiligen Führungsmannschaften umfassend zu beantworten sind. Für das Management de


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Product Details
  • ISBN-13: 9783640642328
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Weight: 199 gr
  • ISBN-10: 3640642325
  • Publisher Date: 22 Jun 2010
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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