Chapter 1: The Big Picture: Four Trends That Change Everything
- By Mike Rosenberg & Philip Seager
Chapter 2: Strategy
- By Mike Rosenberg & Adrian Caldart with Philip Seager
Chapter 3: "Show Me The Money!" Getting Inside The Bottom Line
- By Hillel Maximon with Philip Seager
Chapter 4: Marketing In A New Media World
- By Julián Villanueva with Philip Seager
Chapter 5: Decisive Leadership
- By Mike Rosenberg & Iris Firstenberg with Philip Seager
Chapter 6: Decision Analysis
- By Miguel A. Ariño & Rafael De Santiago with Philip Seager
Chapter 7: Operations Management - By Philip Moscoso with Philip Seager
Chapter 8: The Digital Economy
- By Sandra Sieber with Philip Seager Chapter 9: Tips For Managing Creative People
Chapter 10: Corporate & Entrepreneurial Finance
- By Ahmad Rahnema & Jan Simon with Philip Seager Chapter 11: Future Scenario Planning
- By Mike Rosenberg with Philip Seager
About the Author: Mike Rosenberg is an assistant professor of Strategic Management at IESE where he teaches on issues related to strategy, globalization and sustainability. He is the academic director for the Advanced Management Program in Media & Entertainment at IESE's New York Center.
Philip Seager is editor of IESE Insight, the quarterly management review of IESE Business School. He has worked in print and online media in the United States, Taiwan, Turkey, the United Kingdom and Spain.
