Marken und ihre Rechte by Frederick Franz at Bookstore UAE
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Marken und ihre Rechte

Marken und ihre Rechte


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About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich Jura - Zivilrecht / Handelsrecht, Gesellschaftsrecht, Kartellrecht, Wirtschaftsrecht, Note: 1,0, Sprache: Deutsch, Abstract: Produkt- und Markenrechte dienen dem Markeninhaber, Händler sowie dem Endverbraucher. Sie sollen diese Gruppen vor verschiedenen Gefahren, wie zum Beispiel Nachahmung und Qualitätseinbußen schützen. In der folgenden Semesterarbeit wird primär auf die Gefahren und die daraus resultierenden Folgen der Produkt- und Markenpiraterie sowie die rechtlichen, betriebswirtschaftlichen und sonstigen Schutzmaßnahmen eingegangen. Zudem wird am Beispiel der Hersteller/Lieferanten gezeigt, welche Vorgehensweise Täter haben und wie sich die Hersteller davor schützen können. Die Recherchen zu dieser Semesterarbeit wurden mit Unterstützung der APM, des Bundesministeriums des Inneren, des Zolls und der Levi Strauss Germany GmbH erreicht, der Verfasser möchte sich auf diesem Weg bei den angesprochenen Unternehmen, Organisationen und Behörden für die Mitarbeit und Kooperation bedanken. In Kapitel 3 wird auf den Begriff der Marke eingegangen und ein Exkurs in die Markengeschichte gemacht. Des Weiteren werden die Bedeutung und die Funktionen von Marken erläutert. Final wird in Kapitel 3 das Ziel der Marke näher betrachtet. Anschließend wird in Kapitel 4 die Problematik der Produkt- und Markenpiraterie angesprochen. Anhand aktueller Mitteilungen, Tabellen und Erfahrungsberichte soll der Status Quo und die Reichweite der Produkt- und Markenpiraterie aufgezeigt werden. Im Anschluss wird die Geschichte dieser beschrieben. Die Begriffsdefinitionen von Produktpiraterie und Markenpiraterie sollen den Unterschied zueinander aufzeigen. Weiterhin werden Gründe für die Zunahme der Produkt- und Markenpiraterie und ein Pro und Contra für den Erwerb von Plagiaten aus Sicht der Endverbraucher gezeigt. Ein Großteil der Semesterarbeit beschäftigt sich mit den präventiven und repressiven Schutzmaßnahmen gegen die Produkt- und Mark


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Product Details
  • ISBN-13: 9783640585625
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 177 gr
  • ISBN-10: 3640585623
  • Publisher Date: 21 Apr 2010
  • Height: 210 mm
  • No of Pages: 86
  • Series Title: German
  • Sub Title: Fälschungen und die wirtschaftlichen Schäden
  • Width: 148 mm


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