Marken Und Start-Ups Book by Thomas Könecke - Bookswagon
Marken Und Start-Ups

Marken Und Start-Ups


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About the Book

Marke und Kommunikation in Start-ups: Ergebnisse einer Interviewstudie.- Status quo der Markenführung bei Start-ups - eine quantitative Analyse bei Fintechs.- Markenprofilierung von Start-ups.- Markenpositionierung von Start-ups - von der Bestimmung zur Umsetzung.- Der strategische Start-up-Ansatz der E-Plus Gruppe zur Markteinführung von Yourfone - eine Strategie zur Markenpositionierung über digitale Medien.- Erfolgsfaktor Unternehmenskultur in der Markenwahrnehmung von Start-ups: Bedeutung, Merkmale und Gestaltungsmöglichkeiten.- Interne Kommunikation in agilen Start-ups: Ergebnisse einer qualitativen Befragung.- Pressearbeit für Start-ups.- Fallstudie Corporate Identity und Kommunikation von Start-ups.
About the Author: Prof. Dr. Christoph Kochhan ist Professor für Medienmarketing am Fachbereich Design Informatik Medien der Hochschule RheinMain, Wiesbaden.
Prof. Dr. habil. Thomas Könecke ist Professor für Sportmanagement an der Katholischen Universität Leuven (Belgien).
Prof. Dr. Holger Schunk ist Professor für Medienwirtschaft mit dem Schwerpunkt Marketing am Fachbereich Design Informatik Medien der Hochschule RheinMain, Wiesbaden.


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Product Details
  • ISBN-13: 9783658245856
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 242
  • Spine Width: 13 mm
  • Weight: 458 gr
  • ISBN-10: 3658245859
  • Publisher Date: 26 Apr 2019
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Markenmanagement Und Kommunikation Bei Unternehmensgründungen
  • Width: 170 mm


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