Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization
Home > Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization
Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization

Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization


     0     
5
4
3
2
1



International Edition


About the Book

Project Report from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Frankfurt am Main, language: English, abstract: The aim of this paper is to extract the necessary findings that are crucial for the successful introduction of a yoghurt to the Chinese market. In order to enable a successful market launch of the new product, this consulting report first examines the relevant aspects of the Chinese market and Chinese culture that are of particular importance for a market entry. Afterwards the current situation of the research and development organization within Group Danone is analysed. To be able to make a comparison with other market competitors, the research and development organization is compared with known findings of the competitor Nestlé. In addition, Nestlé's market entry strategy is used as a strategic benchmark. In the final section, the insights gained are translated into recommendations for possible optimization for Group Danone's R&D organization and the outline of a promising market entry strategy into the Chinese FMCG market is presented. Getting a foothold as a major industry player among China's consumers is the 21st century gold rush for companies around the globe. The size of China's population is attractive, coupled with rising prosperity and good employment perspectives, the hectic pace of activities of global corporations makes China one of the most competitive consumer markets on the planet. With almost 15.5 million tons per year, China is the world's largest importer of dairy products. Compared to 2010, the per capita consumption of yoghurt products will double by the end of 2020. As a globally active nutrition corporation Group Danone also wants to enter this market and is planning to launch a yoghurt. Group Danone is a multinational food and beverage corporation headquartered in Paris, France, with four different product categories: Essential Da


Best Sellers



Product Details
  • ISBN-13: 9783346334565
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 109 gr
  • ISBN-10: 3346334562
  • Publisher Date: 23 Dec 2020
  • Height: 210 mm
  • No of Pages: 34
  • Spine Width: 2 mm
  • Width: 148 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization
Grin Verlag -
Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Market Launch of a Yoghurt in China. Status-Quo of Group Danone's Research and Development Organization

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!